ENGINE TAKES HOME THREE CLIO ENTERTAINMENT AWARDS
It was a winning night as ENGINE took home three 2019 Clio Entertainment Awards, including a GOLD, for its work on HBO’s “The Sopranos – Nicknames” campaign! ENGINE’s Chief Creative Officer Will Gelner and Creative Director Ashley Tyra picked up the awards at a ceremony held on November 21st at the Dolby Theatre in Hollywood, CA. The awards celebrate and recognize creativity in the entertainment business.
ENGINE won in the following categories:
•Television/Streaming: Digital/Mobile & Social Media Technique (Copywriting) GOLD
•Television/Streaming: Innovation (Television/Streaming) BRONZE
•Television/Streaming: Social Media (Single Platform) with HBO BRONZE
Click here to read more about the wins on the 2019 Clio Entertainment Awards website.
Watch the case study video here.
About the Campaign
The campaign honored the 20th anniversary of The Sopranos by having HBO’s official Twitter handle offer Soprano-inspired nicknames to anyone who tweeted them their first name. The response was immediate. Television networks, brands, and celebrities alike wanted in on a Sopranos nickname, including ABC’s “Good Morning America,” Wendy’s, Olive Garden, GIPHY, Lin-Manuel Miranda, Macaulay Culkin, and Laura Dern. In total, it garnered over 3 million impressions!
The holidays are when we all come together and celebrate the unique and wonderful differences that each and every one of us brings to the table. This season we will continue that tradition in true ENGINE form.
This year we are honored to make a donation to the Marcus Graham Project (www.marcusgrahamproject.org) on behalf of all our amazing clients and partners.
EMX, a leading marketing technology company and digital media exchange, and Viamedia, a leading cross-platform local video advertising company, announced today the successful trial of QTTTM, Viamedia’s cloud-based patent-pending advanced television advertising product which is the first to use digital standards to programmatically request and receive ads from a digital ad exchange to enable live linear cable television ad insertion in real-time utilizing existing cable TV ad insertion infrastructure.