HAPPY HOLIDAYS FROM ENGINE
The holidays are when we all come together and celebrate the unique and wonderful differences that each and every one of us brings to the table. This season we will continue that tradition in true ENGINE form.
This year we are honored to make a donation to the Marcus Graham Project (www.marcusgrahamproject.org) on behalf of all our amazing clients and partners. This non-profit provides diverse applicants with the exposure and experience necessary to solidify careers in marketing, media, advertising, PR, and social media. We are proud to help their efforts of addressing diversity in our industry.
From our ENGINE family to yours, we wish you the best this holiday season.
EMX, a leading marketing technology company and digital media exchange, and Viamedia, a leading cross-platform local video advertising company, announced today the successful trial of QTTTM, Viamedia’s cloud-based patent-pending advanced television advertising product which is the first to use digital standards to programmatically request and receive ads from a digital ad exchange to enable live linear cable television ad insertion in real-time utilizing existing cable TV ad insertion infrastructure.
A recent survey conducted by ENGINE Insights, the research and data services division at ENGINE, a global, media and marketing services company, reports that 65% of recent and intending car buyers have one or more connected car features in their current car, but are concerned about data security and how their data might be used (54%). Furthermore, 19% say data management concerns could stop them in the future from getting a Connected Car.