COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this.
DAVID ALBERT JOINS ENGINE INSIGHTS AS MANAGING DIRECTOR
GfK Industry Veteran to Lead Business Advisory and Development Teams
NEW YORK, November 19th, 2019 – ENGINE, a full-service media and marketing services company, today announced that research industry veteran, David Albert, has been appointed Managing Director of ENGINE Insights, its research and data services company. He is charged with leading the North American business advisory and development teams, who work closely with their clients, designing research programs and turning insights into action that drive their businesses forward. David Albert reports directly to Don Simons, CEO, ENGINE Insights North America.
“We are thrilled to welcome David to the team, an industry veteran with years of experience and a diverse background in research, strategy, product development and team leadership, he will be imperative to the future growth of the business,” said Don Simons, CEO, ENGINE Insights North America.
Before joining ENGINE Insights, David Albert spent over 20 years at GfK, one of the world’s leading market research organizations, in a variety of research, product development, training, sales and team leadership roles. His most recent position at GfK was Chief of Staff, North America, where he led the development and implementation of the region’s strategy.
While at GfK, he also served as GfK’s Managing Director (2016-2017), leading a team of 25 insight professionals responsible for syndicated and custom insight solutions. In addition, he led GfK’s Research Development Program, where he was responsible for leading training and development of its custom research staff. He also held the position of GfK’s Director of Data & Insights Integration where he established a department designed to build new integrated solutions.
“I’m excited to join ENGINE and to be leading a group of talented research professionals who work with clients representing the B2B, Consumer and Retail, Financial Services, Technology and Transportation industries,” said David Albert, Managing Director, ENGINE Insights.
ENGINE exists to help future-proof their clients’ businesses. In a fast-changing world, they empower their clients to outperform in the present and win in the future. Driven by data. Fueled by imagination. Powered by technology. ENGINE is an ecosystem of creative wunderkinds, uber-nerds, business consultants, cultural mavens and channel specialists working together to help clients grow. With global headquarters in New York and 17 offices across North America, the UK, Europe, and Asia-Pacific, ENGINE offers clients a vast range of marketing solutions including insights, content, distribution, data and technology. Find out more at enginegroup.com or @ENGINEWorldwide.
Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis
NEW YORK, NY, March 25, 2020 – In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, EMX, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging.
At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.
These Online CARAVAN® omnibus surveys were conducted March 13-15, March 16-17, and March 20-22, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.