At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer. These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, and April 3-5, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.
ENGINE HOSTS FIRST VETERANS DAY EVENT
In celebration of Veterans Day, ENGINE hosted its first annual Veterans Day event at the global headquarters in New York. The event featured a panel of former military servicemen who discussed their personal career journeys and transitioning to working in the civilian world.
The event was inspired by Don Valdez, Senior Director, Publisher Strategy at EMX, an ENGINE company, and a Staff Sargent in the United States Marine Forces Reserve. ENGINE was also happy to welcome his platoon members to the event!
- Joshua Morgan from Dataminr
- Jack Bewlay from Cadreon
- Evan Hughes from UM Worldwide
- Clinton Matthews from JDog Junk Removal & Hauling
- Moderator Chad Allen from Veterans Opportunity Partners and JDog Junk Removal & Hauling United.
As an organization, we were incredibly proud of the enthusiasm our colleagues had for listening to the visiting veterans as they shared their experiences and what they had learned through their career reintegration journeys.
Following are some of the insights/advice the panel shared with the audience, which included invited veterans:
Joshua Morgan from Dataminr
“All right, so if you guys were asking me a question, what is the most important thing when you’re transitioning out of the military? I’ll answer it for you. It’s networking. All right, so I challenge you at the end of the night to introduce yourself to every single person in this room. Ask for a business card, and tell them a little bit about yourself, because you need to get into the habit of learning from other people’s experiences, but also being comfortable enough to talk to them in any situation.”
Chad Allen from Veterans Opportunity Partners and JDog Junk Removal & Hauling United
“Your network is your net worth. I heard that when I first got out. It’s almost like when you’re a kid and your parents say you are who you hang around with. There is nothing more true than that. It’s who you know. Get some generic business cards made and take them everywhere you go.”
Evan Hughes from UM Worldwide
“Go on my LinkedIn profile. Go through all my contacts. If you see somebody you want to be connected to, shoot me a little note. I’ll happily introduce you. Everybody’s willing to do that for you. You’ve got to be willing to put in the work. LinkedIn is a great resource.”
The Veterans Day event demonstrated our ongoing commitment to recognizing the talents of America’s veterans and supporting their reintegration into working in the civilian world – with a focus on the advertising and media/marketing industry. We look forward to hosting more events like these in the future.
In the world of Customer Experience, we can all agree that focusing on the customer is the key to future business growth. However, as the channels consumers use to talk about the brand or company proliferate, it can be difficult to decide what to do. Social media, surveys, call center logs, and online reviews are just a handful of feedback options. Given these challenges, ENGINE wants to touch upon one important aspect of a CX program: understanding which touch-points drive your customer satisfaction.
New York, April 1, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, announced today the release of Life Interrupted: A Cassandra Special Edition, a bi-weekly report providing insights into how Covid-19 will impact Gen Zs and Millennials, including their values, behaviors, and how the culture will move forward and evolve.