COVID-19 is already emerging as the defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth & culture experts leveraged their knowledge of these generations to take the long view into how Covid-19 will impact Gen Z & Millennials, their values, their behaviors, and even how culture moves forward and evolves from this.
ENGINE APPOINTS SCOTT SCHILLER AS GLOBAL CHIEF COMMERCIAL OFFICER
Co-Founder of the IAB, and Sales, Media and Marketing Leader is Charged with Driving Revenue Growth Worldwide
NEW YORK – Feb 5, 2020 – ENGINE, a global, full-service media and marketing services company, announced today the appointment of Scott Schiller as Global Chief Commercial Officer. In this newly created role, he is responsible for driving worldwide revenue growth and reports directly to ENGINE’s Global CEO, Kasha Cacy.
Schiller will lead ENGINE’s revenue organization in its mission to provide marketers with enhanced and simplified media solutions to drive client results. Core to this mission is unlocking EMX, ENGINE’s next-level’ programmatic media exchange, which creates both open and closed loop solutions across the media landscape. He will work closely in partnership with EMX’s Global CEO, Michael Zacharski, to ensure clients are receiving the most valuable product solutions. Additionally, he will partner with Don Simons, CEO of ENGINE Insights, its research and analytics division, and Zihla Salinas, CEO of ENGINE Agency, its creative and media agency, to strengthen revenue efforts.
“ENGINE is poised for the next level of growth. Given our combined offerings of technology, insights and creative capabilities, we are able to offer the kind of solutions that clients have been crying out for – data integrated buys, transparent, adaptable and cost effective,” said Cacy. “Scott is the perfect fit for this position. He is strategic and innovative, takes pride in growing businesses and developing people, and has a long history of working with brands and their partners to drive outsized business results.”
“I was impressed by the talented team at ENGINE. The company offers powerful consumer insights to drive tangible business results through a full end-to-end solution. I’m excited to take that message to the market and, ultimately, to help clients grow their businesses,” said Schiller.
Prior to ENGINE, Schiller worked at NBCUniversal for a decade as Executive Vice President, Advertising and Client Partnerships in a variety of advertising sales and marketing roles. Schiller was at the forefront of audience convergence, particularly full-episode video and original content creation. He built the digital video business to more than half a billion dollars in revenue in less than five years. Additionally, he also operated content creation, strategy and marketing services teams across the NBCUniversal Advertising and Partnership portfolio. A large part of his contribution was the creation of new ad formats and innovation. He built the national digital sales organization over five years, beginning with the Comcast/NBC Universal acquisition.
Schiller also has the distinction of being a Co-founder of the Interactive Advertising Bureau (IAB) and a recent chairman. He just completed a year as its Executive-In-Residence and was responsible for building the Digital Media Sales Certification program, which today has more than 15,000 participants to date.
He has spent the majority of his career in sales management, marketing and media roles with increasing responsibility at a wide variety of entrepreneurial and Fortune 50 companies, with deep expertise in business transformation, team alignment and advancing talent.
ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster. We are: Driven by data. Fueled by imagination. Powered by technology. Founded in 2005, ENGINE has global headquarters in New York and 16 offices across North America, the UK, Europe and Asia-Pacific. ENGINE empowers clients to outperform in the present and win in the future with its vast range of marketing solutions including – insights, creative, media, data and technology. Find out more at enginegroup.com and follow @engineworldwide.
Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis
NEW YORK, NY, March 25, 2020 – In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, EMX, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging.
At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.
These Online CARAVAN® omnibus surveys were conducted March 13-15, March 16-17, and March 20-22, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.