ENGINE Launches Device Graph+, Powering Cookieless Solutions For CTV and Omnichannel Media

NEW YORK – December 9th, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers,today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.

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ENGINE’s Top 10 Media Hits for 2020

2020 is a year like no other. As we wrap it up, we want to share a recap of ENGINE’s year in the news—from consumers’ thoughts about COVID-19, generational differences, CTV trends and opportunities, and the impact of 5G on Ad Tech, to the pandemic’s effect on the creative process.

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A is for Apocalyptic: Introducing Cassandra’s 2020 Glossary

Unprecedented, upsetting, unusual? What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.

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CASSANDRA ANNOUNCES APPOINTMENT OF CHANON COOK AS VP

NEW YORK – December 9th, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers,today announced the appointment of Chanon Cook as VP. Cook will be responsible for leading in the development of Gen Z and Millennial research and insights, strategy, and client relationships.

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TILLER CIVIC ENGAGEMENT SURVEY FINDS…

NEW YORK, N.Y., OCT. 19, 2020 – When it comes to electing a president, character clearly still counts.
Americans strongly value a candidate’s truthfulness, respect for the military, having a vision for the country, and treating others with respect, according to the results of the Tiller Civic Engagement Survey, released here today by Tiller, LLC, a leading advocacy marketing consultancy. Those values were consistently expressed across both gender and party lines.

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ENGINE APPOINTS NADINE CHEUNG AS CREATIVE DIRECTOR, JANA CUDIAMAT AS ACCOUNT DIRECTOR, AND JENNIFER JONES AS MEDIA DIRECTOR TO AGENCY TEAM

NEW YORK – October 19, 2020 – ENGINE, a global, full-service media and marketing services company, today announced the appointments of Nadine Cheung as Creative Director, Jana Cudiamat as Account Director and Jennifer Jones as Media Director to the agency team. Cheung and Cudiamat are based in New York, and Jones is based in Utah.

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THE EVOLUTION OF AUTOMATION

Over the millennia humanity has always sought out ways to make life easier/faster/cheaper, particularly when it comes to commerce. Whether it was the invention of the wheel in the stone age or the Spinning Jenny in the 18th century, both were created, and the technology ever iterated in order make products and get them to market faster – this is simply technological evolution. 

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TCF 2.0 is truly flexible

Flexible Purpose – A combination of both consent and legitimate interest to allow vendors to operate in different markets under different legal basis. At the time, I didn’t quite understand what it meant, plus the phrase “under different legal basis” made me think that it probably didn’t apply to us. After doing more research and conferring with internal team members, not only did I realize that it did apply to us as an ad tech vendor, but that is also provided flexibility to our implementation of TCF 2.0, to publishers transacting on our exchange, and ultimately to their consumers; TCF 2.0 is truly flexible.

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MEDIA CONSUMPTION IN THE COVID ERA

COVID has impacted every facet of our lives, including how we consume TV. ENGINE Media Solutions reveals what Americans are watching, which services are most popular, and how they feel about ad-supported subscriptions with findings from a survey conducted by ENGINE Insights.

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ENGINE Insights Hispanic Heritage Month Survey Finds…

In recognition of Hispanic Heritage Month, ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. Interestingly, the survey finds that 43% of Americans do not think that the Hispanic culture is adequately represented in the mainstream media – it’s even higher among Hispanics, 52% don’t think their culture is adequately represented in the mainstream media.

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