Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Chicago – August 5, 2020 – Centro(https://www.centro.net), a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do not comply. Centro is also setting a ‘two-hop’ limit, whereby its demand side platform (DSP) will accept an impression only when an exchange works with a publisher directly, or when an exchange works with an ad monetization intermediary that works with the publisher directly. Centro’s efforts to create more direct supply paths have led to recent integrations with supply partners Connatix, ENGINE Media Exchange (EMX), IronSource, Mediavine, and Unity.

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The Eternal City: Gen Z, Millennials and the Future of Urban Living

The Cassandra team recently hosted a webinar with The Infatuation, a resource for restaurant reviews and guides, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials. What are their attitudes around urban living in the future, where are they rethinking their daily lives, and how will they lead us out to a future “normal”?

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ENGINE Insights Summer Vacation Survey Finds…

It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation, planning to go on vacation, or have recently come back from one. But with COVID-19 have Americans changed their summer vacation and travel plans? According to the ENGINE Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.

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NAVIGATING THE NEW FRONTIER OF CONNECTED TV

At ENGINE Media Solutions we are uniquely positioned to solve these problems, as we own an SSP and Exchange, ENGINE Media Exchange (EMX), built for CTV, that has hundreds of direct integrations with both the premium content apps, as well as the aggregators, distributed across all TV manufactures and streaming devices for CTV.

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ENGINE Insights July 4th Survey Finds That…

The July 4th holiday, also known as Independence Day, is one of the most popular holidays in the U.S. It is a time when family and friends come together to celebrate with BBQs, picnics, fireworks and patriotic decorations to honor the country’s official anniversary of U.S. independence. But with COVID-19, have these time-honored traditions changed?

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ENGINE INSIGHTS SURVEY REVEALS MAJORITY OF AMERICANS AGREE WITH THE RECENT SUPREME COURT RULING PROTECTING LGBTQ RIGHTS

The ENGINE Insights team conducted a survey to discover what Americans think about the ruling and whether Pride Month should be celebrated alongside the Black Lives Matter Movement. In addition, an earlier survey asked Americans about their thoughts on how the LGBTQ+ community is represented in the media and which individuals are an inspiration in advocating for equality.

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LIFE INTERRUPTED: CASSANDRA SPECIAL EDITION

Cassandra, ENGINE’s youth and culture experts, have leveraged their knowledge of these generations to take the long view into how COVID-19 will impact Gen Zs and Millennials, their values, their behaviors, and even how culture moves forward and evolves with its bi-weekly report, “Life Interrupted.”

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COVID-19 CONSUMER TRENDS pt. 10

These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, April 3-5, April 10-12, April 17-19, April 24-26, and May 1-3, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative. 

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ENGINE Takes Home Webby Award For “Best Overall Social Presence” With HBO

Yesterday, our colleagues in the US were awarded the prestigious Webby award for their work with HBO in the social category “Best Overall Social Presence – Media/Entertainment 2020.” The Webbys honor the best of the internet and recognize the year’s greatest, and most important, digital projects. Check out the winning work here.

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ENGINE Insights Mother’s Day Survey Reveals Americans’ Shopping and Visitation Plans in The Age of COVID-19

This Sunday, May 10th is Mother’s Day, and it will be an unparalleled one as Americans across the nation are faced with COVID-19 and what that means for one of our most celebrated and beloved holidays. The ENGINE Insights team conducted a survey to discover just how the coronavirus will be impacting all of us this Mother’s Day – from how and where we are shopping to whether we plan to visit our Mothers in-person (and the precautions we will be taking) to virtual plans.

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