2020 THE YEAR OF THE CUSTOMER

For good or bad we are digitally connected everywhere we turn – from the phone in our hand to the watch on our wrist; even our doorbells have become a highly connected and sophisticated system.

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HAPPY HOLIDAYS FROM ENGINE

The holidays are when we all come together and celebrate the unique and wonderful differences that each and every one of us brings to the table.
 
This season we will continue that tradition in true ENGINE form. 



This year we are honored to make a donation to the Marcus Graham Project (www.marcusgrahamproject.org) on behalf of all our amazing clients and partners.

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EMX, VIAMEDIA, WOW! & CTV MEDIA LAUNCH SUCCESSFUL PROGRAMMATIC ADS TEST FOR LIVE CABLE TV ​

EMX, a leading marketing technology company and digital media exchange, and Viamedia, a leading cross-platform local video advertising company, announced today the successful trial of QTTTM, Viamedia’s cloud-based patent-pending advanced television advertising product which is the first to use digital standards to programmatically request and receive ads from a digital ad exchange to enable live linear cable television ad insertion in real-time utilizing existing cable TV ad insertion infrastructure.

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ENGINE INSIGHTS REVEALS FINDINGS FROM CONNECTED CAR SURVEY

A recent survey conducted by ENGINE Insights, the research and data services division at ENGINE, a global, media and marketing services company, reports that 65% of recent and intending car buyers have one or more connected car features in their current car, but are concerned about data security and how their data might be used (54%). Furthermore, 19% say data management concerns could stop them in the future from getting a Connected Car.

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PUTTING THE BRAKES ON CONNECTED CAR SALES

In 2019, connected cars are already a $20 billion industry, with seven billion of that total originating in the United States. Three-quarters of all new passenger cars sold globally in 2019 included connected services. And connected car functionality is the central building block of the self-driving car—an auto industry future many have already placed heavy bets on being what will drive growth.

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ENGINE WINS TWO INTERNATIONAL “THE DRUM SOCIAL BUZZ AWARDS 2019”

ENGINE continued its award-winning streak for its work on the HBO “The Sopranos – Nicknames” campaign by taking home two Social Buzz Awards 2019, presented by The Drum. The international competition celebrates the most effective social media strategies over the past year.

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Building a Customer-First Investing Framework

With all the trends impacting the investing industry, it is important to note that there are key factors at play – all intersecting and engaging with one another to move the industry ahead and define what tomorrow’s investment experience will look like.

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ENGINE TAKES HOME THREE CLIO ENTERTAINMENT AWARDS

It was a winning night as ENGINE took home three 2019 Clio Entertainment Awards, including a GOLD, for its work on HBO’s “The Sopranos – Nicknames” campaign! ENGINE’s Chief Creative Officer Will Gelner and Creative Director Ashley Tyra picked up the awards at a ceremony held on November 21st at the Dolby Theatre in Hollywood, CA. The awards celebrate and recognize creativity in the entertainment business.

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ENGINE HOSTS FIRST ANNUAL VETERANS DAY EVENT

In celebration of Veterans Day, ENGINE hosted its first annual Veterans Day event at the global headquarters in New York. The event featured a panel of former military servicemen who discussed their personal career journeys and transitioning to working in the civilian world.

The event was inspired by Don Valdez, Senior Director, Publisher Strategy at EMX, an ENGINE company, and a Staff Sargent in the United States Marine Forces Reserve. ENGINE was also happy to welcome his platoon members to the event!

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DAVID ALBERT JOINS ENGINE INSIGHTS AS MANAGING DIRECTOR

ENGINE, a full-service media and marketing services company, today announced that research industry veteran, David Albert, has been appointed Managing Director of ENGINE Insights, its research and data services company. He is charged with leading the North American business advisory and development teams, who work closely with their clients, designing research programs and turning insights into action that drive their businesses forward. David Albert reports directly to Don Simons, CEO, ENGINE Insights North America.

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