How The Internet Has Shaped Today’s Culture

The Internet has been a dominant force in shaping contemporary culture and has contributed to an acceleration of cultural exchange globally. Nowhere is this more pronounced than in today’s youth market. As youth strategists, Cassandra was recently invited to join the Economist Intelligence Unit (EIU) Digital Economy podcast to share our views on the global spread of ideas and culture.

READ MORE
Fee to Free: The Importance of Understanding the Consumer Perspective

Being a consumer today certainly has its perks. Thanks to the internet there are more options than ever with greater transparency thanks to social platforms and reviews. This has dramatically altered the way that people think, shop and consider brands. This has been an ever-present fact in the retail wars that are always simmering and tend to reach a fever pitch during the holiday shopping season.

READ MORE
ENGINE SHORTLISTED FOR FOUR CLIO ENTERTAINMENT AWARDS

ENGINE has been nominated for four 2019 Clio Entertainment Awards for its work on HBO’s “The Sopranos – Nicknames” campaign! The campaign honored the 20th anniversary of The Sopranos by having HBO’s official Twitter handle offer Soprano-inspired nicknames to anyone who tweeted them their first name. The response was immediate – television networks, brands and celebrities alike wanted in on a Soprano nickname, including ABC’s “Good Morning America,” Wendy’s, Olive Garden, GIPHY, Lin-Manuel Miranda, Macaulay Culkin and Laura Dern, just to name a few! In total, it garnered over 3 million impressions.

READ MORE
3 Benefits for Ad Agencies that Test Campaign Concepts

According to Engine’s youth and culture experts at Cassandra, 79% of U.S. youth say gaming is important to their lives. Online gaming and esports (i.e. competitive video gaming) has quickly restructured the digital marketing landscape. And with the gaming industry expected to grow most significantly between 2018 and 2023, for brands, surviving the future of digital marketing will mean investing in this ever-changing and growing market.

READ MORE
Esports: The Future of Digital Marketing

According to Engine’s youth and culture experts at Cassandra, 79% of U.S. youth say gaming is important to their lives. Online gaming and esports (i.e. competitive video gaming) has quickly restructured the digital marketing landscape. And with the gaming industry expected to grow most significantly between 2018 and 2023, for brands, surviving the future of digital marketing will mean investing in this ever-changing and growing market.

READ MORE
UNCOVERING THE HEART AND MIND OF THE INDEPENDENT INSURANCE AGENT

3 Key Areas for Carriers to Succeed with Intermediary Partners
Understanding Today’s Evolving Agent

READ MORE
HOW DO WE ALL FEEL ABOUT SHARING OUR DATA?

Data collection and monetization is a billion-dollar industry, and it’s only expected to grow. In fact, according to some reports, the big data industry is forecasted to be worth just under $300Bn by 2023. For many data monetization companies this is a dream. But what about the individual’s whose data is being collected and monetized? How do they feel?

READ MORE

Start typing and press Enter to search