Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Chicago – August 5, 2020 – Centro(https://www.centro.net), a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do not comply. Centro is also setting a ‘two-hop’ limit, whereby its demand side platform (DSP) will accept an impression only when an exchange works with a publisher directly, or when an exchange works with an ad monetization intermediary that works with the publisher directly. Centro’s efforts to create more direct supply paths have led to recent integrations with supply partners Connatix, ENGINE Media Exchange (EMX), IronSource, Mediavine, and Unity.

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The Eternal City: Gen Z, Millennials and the Future of Urban Living

The Cassandra team recently hosted a webinar with The Infatuation, a resource for restaurant reviews and guides, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials. What are their attitudes around urban living in the future, where are they rethinking their daily lives, and how will they lead us out to a future “normal”?

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COVID-19 CONSUMER TRENDS pt. 10

These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, April 3-5, April 10-12, April 17-19, April 24-26, and May 1-3, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative. 

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COVID-19 CONSUMER TRENDS pt. 9

These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, April 3-5, April 10-12, April 17-19, April 24-26, and May 1-3, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative. 

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COVID TRENDS pt. 8

The business impact of COVID-19 has been seen across all industries. Now, more than ever, it is vital that businesses connect and understand their consumers – what they are going through, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.

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COVID TRENDS pt. 7

The business impact of COVID-19 has been seen across all industries. Now, more than ever, it is vital that businesses connect and understand their consumers – what they are going through, what they need, and how they feel. At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer.

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EMX & Ad Council Announce Completion of First Private Marketplace

The PMP will enable the Ad Council to rapidly distribute new creative assets, optimize performance, refine audience targeting and control for certain key variables. The Trade Desk is donating their tech platform and Cadreon is donating in-platform management. Acxiom is donating data segments to target at-risk audiences, parents and young adults. Additionally, media partners that have donated inventory so far include: InMobi, GroundTruth, OpenX, Ogury, Xandr, TripleLift, Bustle, the New York Post, EMX (a Division of ENGINE Group) and Kargo.

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COVID CONSUMER pt. 6

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer. These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, April 3-5, and April 10-12, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative. 

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WFH COVID19

COVID-19 continues to alter the way we live, teach and work. According to ENGINE’s latest CARAVAN® survey, 27% of Americans have been impacted by mandatory work from home (WFH) policies. What does this mean for companies? What does it mean for brands? Are there new opportunities as we settle into our new norm? At ENGINE, we’re keeping the real-time pulse of the consumer, today, and always. Our latest infographic from ENGINE’s Accelerated Intelligence team takes a look at the implications and opportunities created as the workforce shifts from offices to homes.

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COVID CONSUMER TRENDS pt. 5

At ENGINE, we have the real-time pulse of the consumer, today, and always. Throughout this pandemic we will be offering weekly insights from identifying important data points and trends from the voice of the consumer. These Online CARAVAN® omnibus surveys were conducted March 13-15, March 20-22, March 27-29, and April 3-5, 2020. Approximately 1000 adults selected from opt-in panels were surveyed each time. The results are also weighted to U.S. Census data to be demographically representative.

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