New York, April 1, 2020 – Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, announced today the release of Life Interrupted: A Cassandra Special Edition, a bi-weekly report providing insights into how Covid-19 will impact Gen Zs and Millennials, including their values, behaviors, and how the culture will move forward and evolve.
In celebration of Women’s History Month, the ENGINE Insights team conducted an online CARAVAN® OMNIBUS survey to discover Americans’ attitudes about the current state of women’s equality in society and the workplace. In addition, they were asked to name some of the most influential women today – and their favorite historical female figures.
Stop me if you have heard this one before. Your marketing team approaches you wanting to know how they can identify the best set of features for their new product offering that launches in six months. Naturally, they have come to the insights team to help them solve this rather challenging problem. The product will launch in three countries and they need to narrow down the potential list of features as a first step. What do you do?
ENGINE firmly believes that equality is not a women’s issue, it’s a business issue. We are proud to support International Women’s Day and its mission of advocating for gender equality – not only today but every day. It’s also a day to celebrate women’s social, economic, cultural and political achievements.
New York, March 4, 2020 – A new trends report, “The Culture of Influence,” released by Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers. The report takes a deep dive into the influencer space today to understand what gives influencers their influence and what brands need to do to be successful in the space. It also explores the ROI question: the impact influencers have on purchasing behavior.
Springtime is a sign of hope and renewal in many ways: more daylight, blooming trees and flowers, and of course the return of America’s Pastime. How many of us break into a little smile and see the end of winter approaching at the first sight of pitchers and catchers reporting to training camps in Florida and Arizona? Yes, the return of baseball has that way of renewing those feelings of hope after a long winter, the promise of sunny skies on the way. However, the last several weeks have brought uncertainty and conflict to Major League Baseball, storm clouds that have cast a lot of pessimism on the upcoming season.
Congratulations to ENGINE Global CEO Kasha Cacy who was recognized as one the Working Mothers of the Year for 2020 by the industry organization, She Runs It. The awards were presented at an awards ceremony held at Cipriani (42nd Street) in New York City on February 27th.
New York, Feb 27, 2020 – ENGINE Insights, the research and analytics division of ENGINE, a global, full-service media and marketing services company, announced today the launch of its CARAVAN® Small Business Omnibus Survey, a quick and affordable solution to help businesses gain intelligence on the small business community.
Qualitative investigation in the world of business to business (B2B) is essential when seeking ways to create sustainable growth. If you find yourself struggling to reach and effectively engage your stakeholders of interest (i.e., prospects, customers, employees, key opinion leaders, industry experts, analysts, suppliers, distributors/dealers, regulators, etc.), turn to a proven approach: digital hives.
Experts estimate that 80% to 90% of the data in any organization is unstructured. Text can be a large part of unstructured data, and there are a wide variety of techniques that can be utilized for text analytics. Here are the top 5 things to consider when evaluating the proper text analytics approach.