Unprecedented, upsetting, unusual? What are the words you use to describe 2020? Throughout the year, Cassandra has studied the impact of today’s extraordinary times on Gen Zs and Millennials, and their values, aspirations and behaviors. These are the terms that we believe most define our times and our culture, as well as help point us to what may be ahead.
Over the millennia humanity has always sought out ways to make life easier/faster/cheaper, particularly when it comes to commerce. Whether it was the invention of the wheel in the stone age or the Spinning Jenny in the 18th century, both were created, and the technology ever iterated in order make products and get them to market faster – this is simply technological evolution.
In recognition of Hispanic Heritage Month, ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. Interestingly, the survey finds that 43% of Americans do not think that the Hispanic culture is adequately represented in the mainstream media – it’s even higher among Hispanics, 52% don’t think their culture is adequately represented in the mainstream media.
Women’s Equality Day, which takes place on August 26th, commemorates the 1920 adoption of the Nineteenth Amendment to the United States Constitution granting women the right to vote. In celebration of Women’s Equality Day, ENGINE Insights conducted a survey to better understand Americans’ views on the current state of women’s equality in the U.S. According to the survey, 79% of Americans think a woman will be elected president in the next 20 years. Interestingly, 74% of Americans said they were unaware that there was a Women’s Equality Day.
It’s almost the middle of summer, a time when Americans are traditionally on their annual summer vacation, planning to go on vacation, or have recently come back from one. But with COVID-19 have Americans changed their summer vacation and travel plans? According to the ENGINE Insights Summer Vacation survey, 41% of Americans have cancelled their summer vacations due to COVID-19, 19% have postponed them, and only 7% have gone or plan to go on a vacation this summer.
The July 4th holiday, also known as Independence Day, is one of the most popular holidays in the U.S. It is a time when family and friends come together to celebrate with BBQs, picnics, fireworks and patriotic decorations to honor the country’s official anniversary of U.S. independence. But with COVID-19, have these time-honored traditions changed?
The ENGINE Insights team conducted a survey to discover what Americans think about the ruling and whether Pride Month should be celebrated alongside the Black Lives Matter Movement. In addition, an earlier survey asked Americans about their thoughts on how the LGBTQ+ community is represented in the media and which individuals are an inspiration in advocating for equality.
Cassandra, ENGINE’s youth and culture experts, have leveraged their knowledge of these generations to take the long view into how COVID-19 will impact Gen Zs and Millennials, their values, their behaviors, and even how culture moves forward and evolves with its bi-weekly report, “Life Interrupted.”
Yesterday, our colleagues in the US were awarded the prestigious Webby award for their work with HBO in the social category “Best Overall Social Presence – Media/Entertainment 2020.” The Webbys honor the best of the internet and recognize the year’s greatest, and most important, digital projects. Check out the winning work here.
This Sunday, May 10th is Mother’s Day, and it will be an unparalleled one as Americans across the nation are faced with COVID-19 and what that means for one of our most celebrated and beloved holidays. The ENGINE Insights team conducted a survey to discover just how the coronavirus will be impacting all of us this Mother’s Day – from how and where we are shopping to whether we plan to visit our Mothers in-person (and the precautions we will be taking) to virtual plans.