2020 THE YEAR OF THE CUSTOMER

For good or bad we are digitally connected everywhere we turn – from the phone in our hand to the watch on our wrist; even our doorbells have become a highly connected and sophisticated system.

READ MORE
PUTTING THE BRAKES ON CONNECTED CAR SALES

In 2019, connected cars are already a $20 billion industry, with seven billion of that total originating in the United States. Three-quarters of all new passenger cars sold globally in 2019 included connected services. And connected car functionality is the central building block of the self-driving car—an auto industry future many have already placed heavy bets on being what will drive growth.

READ MORE
Building a Customer-First Investing Framework

With all the trends impacting the investing industry, it is important to note that there are key factors at play – all intersecting and engaging with one another to move the industry ahead and define what tomorrow’s investment experience will look like.

READ MORE
THE SMART HOME: NOT AS POPULAR AS WE’RE LED TO BELIEVE

Being a consumer today certainly has its perks. Thanks to the internet there are more options than ever with greater transparency thanks to social platforms and reviews. This has dramatically altered the way that people think, shop and consider brands. This has been an ever-present fact in the retail wars that are always simmering and tend to reach a fever pitch during the holiday shopping season.

READ MORE
MAKING THE CASE FOR INTEGRATED DATA SOLUTIONS

Being a consumer today certainly has its perks. Thanks to the internet there are more options than ever with greater transparency thanks to social platforms and reviews. This has dramatically altered the way that people think, shop and consider brands. This has been an ever-present fact in the retail wars that are always simmering and tend to reach a fever pitch during the holiday shopping season.

READ MORE
HOW THE INTERNET HAS SHAPED TODAY’S CULTURE

The Internet has been a dominant force in shaping contemporary culture and has contributed to an acceleration of cultural exchange globally. Nowhere is this more pronounced than in today’s youth market. As youth strategists, Cassandra was recently invited to join the Economist Intelligence Unit (EIU) Digital Economy podcast to share our views on the global spread of ideas and culture.

READ MORE
Fee to Free: The Importance of Understanding the Consumer Perspective

Being a consumer today certainly has its perks. Thanks to the internet there are more options than ever with greater transparency thanks to social platforms and reviews. This has dramatically altered the way that people think, shop and consider brands. This has been an ever-present fact in the retail wars that are always simmering and tend to reach a fever pitch during the holiday shopping season.

READ MORE
For Some Parents, Online Gaming Is a Battle Royale!

Being a consumer today certainly has its perks. Thanks to the internet there are more options than ever with greater transparency thanks to social platforms and reviews. This has dramatically altered the way that people think, shop and consider brands. This has been an ever-present fact in the retail wars that are always simmering and tend to reach a fever pitch during the holiday shopping season.

READ MORE
3 Benefits for Ad Agencies that Test Campaign Concepts

According to Engine’s youth and culture experts at Cassandra, 79% of U.S. youth say gaming is important to their lives. Online gaming and esports (i.e. competitive video gaming) has quickly restructured the digital marketing landscape. And with the gaming industry expected to grow most significantly between 2018 and 2023, for brands, surviving the future of digital marketing will mean investing in this ever-changing and growing market.

READ MORE
HOW TECHNOLOGY IS CHANGING THE FACE OF INSURANCE AS WE KNOW IT

3 Key Areas for Carriers to Succeed with Intermediary Partners
Understanding Today’s Evolving Agent

READ MORE

Start typing and press Enter to search