New York, August 26, 2020 – ENGINE, a global, full-service media and marketing services company, announced today that its Insights division has earned a Certified status for information security by HITRUST. This achievement places ENGINE in an elite group of organizations worldwide that have earned this certification.
ENGINE Media Exchange (EMX), ENGINE’s fully owned, end-to-end technology and programmatic solution, purpose-built to evolve today’s digital marketplace, announced today the launch of its Connected TV (CTV) “Incremental Reach Measurement” product. With the product, EMX integrates TV viewing data provided by Inscape, a leading provider of automatic content recognition (ACR) technologies, with its own campaign delivery data in a proprietary data warehousing, reporting, and analytics solution.
New York, August 10, 2020 – ENGINE, a global, full-service media and marketing services company, has been appointed by the Aruba Tourism Authority (A.T.A.), as its media agency of record, after a review process facilitated by Lisa Colantuono, President of AAR & Partners. As Media AOR, ENGINE will be responsible for developing and activating the overall media strategy in the U.S.; including media planning and buying, audience building, data consultation, and measurement and analytics.
Chicago – August 5, 2020 – Centro(https://www.centro.net), a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do not comply. Centro is also setting a ‘two-hop’ limit, whereby its demand-side platform (DSP) will accept an impression only when an exchange works with a publisher directly, or when an exchange works with an ad monetization intermediary that works with the publisher directly.
The PMP will enable the Ad Council to rapidly distribute new creative assets, optimize performance, refine audience targeting and control for certain key variables. The Trade Desk is donating their tech platform and Cadreon is donating in-platform management. Acxiom is donating data segments to target at-risk audiences, parents and young adults. Additionally, media partners that have donated inventory so far include: InMobi, GroundTruth, OpenX, Ogury, Xandr, TripleLift, Bustle, the New York Post, EMX (a Division of ENGINE Group) and Kargo.
NEW YORK, NY, March 25, 2020 – In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, EMX, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging.
NEW YORK, February 12, 2020 – ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, today announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently dominate the market.
ENGINE, a global, full-service media and marketing services company, announced today the appointment of Scott Schiller as Global Chief Commercial Officer. In this newly created role, he is responsible for driving worldwide revenue growth and reports directly to ENGINE’s Global CEO, Kasha Cacy.
A recent survey conducted by ENGINE Insights, the research and data services division at ENGINE, a global, media and marketing services company, reports that 65% of recent and intending car buyers have one or more connected car features in their current car, but are concerned about data security and how their data might be used (54%). Furthermore, 19% say data management concerns could stop them in the future from getting a Connected Car.
ENGINE continued its award-winning streak for its work on the HBO “The Sopranos – Nicknames” campaign by taking home two Social Buzz Awards 2019, presented by The Drum. The international competition celebrates the most effective social media strategies over the past year.