Fact-Based or Guess-Based?

Access to quality, authoritative information for making business decisions keeps getting more expensive. The average subscription to quality content, such as industry news and syndicated market research, has been rising 5% a year and in some cases into the double digits. This is equally true for subscriptions directly with publishers or with aggregators of content like the Factiva’s, Lexis Nexis, and Proquest’s of the world.

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HOW DOES YOUR ANALYTICAL HORSEPOWER STACK UP?

In our data-driven world, companies need to quickly harness, process and interpret the data they have on customers, their transactions and experiences. In order to inform business decisions with this data, two things are among the most important things to have:

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Valentine’s Day Omnibus CARAVAN Survey

This Valentine’s Day do consumers plan to dine in or eat out? Do they prefer to receive chocolate, flowers or a personalized gift? Do they love the excitement of Valentine’s Day or think it’s become too commercial? Our team at ENGINE Insights, the research and analytics division of ENGINE, conducted an online omnibus CARAVAN® survey to discover consumers’ dining, shopping and feelings about what some call the most romantic day of the year.

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ENGINE AND CLICKAGY PARTNER TO DELIVER HIGH PERFORMING TARGET AUDIENCES

NEW YORK, February 12, 2020 – ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, today announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently dominate the market.

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Bringing the Agility to Agile Market Research

There is a lot of talk these days about “agile” in market research, and with good reason. The agile approach has been extremely successful in software development. And with so much growth attributed to new apps, it’s no surprise that agile has made its way into different arenas.

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ENGINE APPOINTS SCOTT SCHILLER AS GLOBAL CHIEF COMMERCIAL OFFICER

ENGINE, a global, full-service media and marketing services company, announced today the appointment of Scott Schiller as Global Chief Commercial Officer. In this newly created role, he is responsible for driving worldwide revenue growth and reports directly to ENGINE’s Global CEO, Kasha Cacy.

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AMPLIFYING DATA VALUE

As we move into the new year, there are growing demands for more integrated skill sets among teams responsible for market intelligence. These integrated skill sets require teams to understand the versatile nature of today’s data, the way data can be combined and synthesized, the many techniques available to manage and render data solution-oriented, and finally, fundamentally understanding the business and organizational problems that can be addressed with data-driven solutions.

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Super Bowl Survey Says

In advance of Super Bowl LIV, the 54th Super Bowl and the 50th modern-era National Football League championship game, our team at Insights, the research and analytics division of ENGINE, conducted an online omnibus CARAVAN® survey to discover viewers’ attitudes, plans and activities surrounding this year’s Big Game.

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2020 THE YEAR OF THE CUSTOMER

For good or bad we are digitally connected everywhere we turn – from the phone in our hand to the watch on our wrist; even our doorbells have become a highly connected and sophisticated system.

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HAPPY HOLIDAYS FROM ENGINE

The holidays are when we all come together and celebrate the unique and wonderful differences that each and every one of us brings to the table.
 
This season we will continue that tradition in true ENGINE form. 



This year we are honored to make a donation to the Marcus Graham Project (www.marcusgrahamproject.org) on behalf of all our amazing clients and partners.

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