Building a better way for NATO to communicate
NATO PROTECT OUR FREEDOM AND SECURITY BY EXCHANGING INFORMATION AND SHARING IDEAS.
But the world has changed a lot since the NATO agreement was first signed, and people have lost touch with what it is that NATO do.
Our challenge was to refresh public perceptions by communicating NATO’s values and breadth of work, across each of the 29 member countries.
WE PRODUCED THE FIRST EVER PUBLIC-FACING CAMPAIGN.
For not one, but all the 29 countries that make up NATO. All under the banner We Are NATO.
We created a toolkit that each country could use to adapt the campaign so it was culturally relevant to them. Each country was equipped with the tools to confidently talk about NATO.
We Are NATO was such a success that the toolkit is now being used on an ongoing basis for all NATO’s communication.
In disparate times, We Are NATO brings us one step closer to a connected, safer global society.
Richard Dutton
Chief Marketing Officer
078 4334 6640
growth@enginegroup.com
Olenka Lawrenson
Head of Brand
079 7417 8985
marketing@enginegroup.com
The Reception Team
–
020 3128 8000
info@enginegroup.com
Helping brands define and translate belief into behaviour, through powerful ideas and storytelling.
Earning attention, building reputation and achieving influence.
Living and thriving at the point where data and media meet.
Designing and building a better future.
