It was a business that was constantly asking, how can we make that better?
It was a business that was constantly asking, how can we make that better?
To articulate this sentiment to sky’s customers we created the expression, ‘Believe in Better.’ For ‘Believe in Better’ to work, it needed to bring it to life with a constant stream of stories, evidence and good news for customers.
Crucially, it was both a promise to customers and a mantra for staff. ‘Believe in Better’ reminds the 25,000+ staff that everyone is there to make their customers’ lives that little bit better.