RAF

RAF 100

Inspiring a new generation of talent

CHALLENGE

COMBATING THREATS. PREVENTING CONFLICT. DELIVERING AID.

COMBATING THREATS. PREVENTING CONFLICT. DELIVERING AID.

For over a century the RAF has worked relentlessly to keep Britain safe. Our challenge was to use the RAF’s 100th year to celebrate its connection with the British people, demonstrate its future role and inspire the next generation.

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SOLUTION

WE CREATED A MASSIVE NATIONWIDE CELEBRATION MARKING THE RAF’S CENTENARY.

WE CREATED A MASSIVE NATIONWIDE CELEBRATION MARKING THE RAF’S CENTENARY.

From social and PR to direct and digital, we engaged audiences through a series of 338 events.

We organised the biggest flyover in UK history, created an RAF e-sports team to compete against professional gamers on the main stage of the UK’s largest gaming festival and sent serving personnel from hard to reach communities back to their old schools to talk about the RAF.

The National Aircraft Tour was enhanced by the addition of family days and child-friendly STEM zones while we worked with high profile vloggers to create new and exciting content that showcased what a career in the RAF could provide.

Through it all we handled communications for the entire celebration.

There was a significant shift in sentiment amongst our hard to reach audiences both in their levels of pride in the RAF and their belief that it offered a rewarding career.

IMPACT

By tapping into a feeling of British pride, we were able to create an infectious spirit of celebration that spread across the entire country.

65,000
PEOPLE

watched the flyover, while national media delivered blanket coverage.

SEVEN
MILLION

viewed our social content and the recruitment website received a 60% increase in visitors.

CAPABILITIES
INTERESTED
IN PARTNERING
WITH US?
We love a challenge big or small, local or global. So don’t hestiate to reach out.
ALEX
BIGG
020 3128 8141

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