Strategic thinking to shift lifestyle choices.
Our challenge was to work with PHE to build a suite of digital services that drove behaviour change. The hard part would be creating something informative but that people would also engage with.
We designed and built a series of digital tools across web and mobile applications that combined modern technology, behavioural science, data analytics and user-centred design.
The eight tools covered topic areas including: smoking, eating, alcohol, exercise, sugar, stress and sleep. The tools helped users understand how even small changes could positively impact their lives.
Over 5 million users have taken advantage of the services since launch.
The How Are You questionnaire has seen a completion-to-start ratio of 75% versus an original target of 30%.
The response to One You has been fantastic and we have been delighted to see such a positive reaction in the media, from our partners and from the public.”
Richard Dutton
Chief Marketing Officer
078 4334 6640
growth@enginegroup.com
Olenka Lawrenson
Head of Brand
079 7417 8985
marketing@enginegroup.com
The Reception Team
–
020 3128 8000
info@enginegroup.com
Combining strategy, storytelling and experiences to help brands thrive in the future.
Earning attention, building reputation and achieving influence.
Living and thriving at the point where data and media meet.
Designing and building a better future.
