PUBLIC HEALTH ENGLAND
Strategic thinking to shift lifestyle choices.
Our challenge was to work with PHE to build a suite of digital services that drove behaviour change. The hard part would be creating something informative but that people would also engage with.
We designed and built a series of digital tools across web and mobile applications that combined modern technology, behavioural science, data analytics and user-centred design.
The eight tools covered topic areas including: smoking, eating, alcohol, exercise, sugar, stress and sleep. The tools helped users understand how even small changes could positively impact their lives.
Over 5 million users have taken advantage of the services since launch.
The How Are You questionnaire has seen a completion-to-start ratio of 75% versus an original target of 30%.