DESIGNING FOR THE FISHING INDUSTRY

MARINE MANAGEMENT OFFICE

DESIGNING FOR THE FISHING INDUSTRY

Designing new services for the fishing industry

CHALLENGE

MARINE MANAGEMENT OFFICE AIMS TO ENSURE:

That exports of fish to the EU remain efficient and regulated post-Brexit. Catch certification will potentially be needed for the £572M of English fish sales to the EU.

SOLUTION

We were tasked with carrying out a discovery project investigating the flow of fish through the food chain, from sea to plate, in order to prepare for the required recording for compliance and to design a new transport documentation process.

IMPACT

WE SPECIFICALLY ANALYSED THE USER NEEDS AROUND THREE KEY AREAS:

Catch recording, catch certificates, and transportation documents. Following our investigation, we will create a summary of user needs, an analysis of technical implications and architecture, and concepts for new digital services.