AUSTRALIAN GOVERNMENT

LIFE CHECKS

Inspiring behavioural change with lifestyle choices

CHALLENGE

On average, Australians are living 25 years longer than they did 100 years ago. Early planning is critical to ageing well.

The Australian government wanted to drive behavioural change by assisting users to identify how their lifestyle choices can help them to take control of their future and make the most of the rest of their lives. The challenge was to empower users to make choices that work for them, rather than relying on a system that would simply tell them what to do.

SOLUTION

We created a tool that takes a holistic view of users’ lives, understanding behaviours and attitudes across four key areas: health, skills, social connectedness and finances.

Starting with a simple and engaging online questionnaire, the tool is designed to be inclusive and intuitive through the use of icons and imagery that appeal to a broad audience, regardless of their digital or literacy levels.

IMPACT

Over 25% of people who completed the quiz have proceeded to access the recommended resource links and opt to send themselves their results by email. To date:

72K
PEOPLE

Have completed the online quiz.

184K
SITE VISITS

INTERESTED
IN PARTNERING
WITH US?
We love a challenge big or small, local or global. So don’t hestiate to reach out.
JAMES
GOLDHILL
079 3954 0330

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