GORILLAZ X E.ON
IN 2016 E.ON EMBARKED ON A RADICAL CHANGE COMMITTED TO BUILDING A SUSTAINABLE FUTURE.
Then we created an ecosystem of additional content to extend engagement and explain more about the technology. This included ‘E.ON Kong Solar Studio’, a concept based on Gorillaz’s original Kong Studios.
Using the power generated by E.ON’s solar PV panels, Kong Studios 2.0 came to life at night, providing aspiring music artists with the opportunity to create new tracks that later appeared online.
The film catapulted E.ON into popular culture and with over 82.6m views.
Gorillaz fans went wild for the content, with thousands visiting the Kong Solar Studio – some queuing for more than two hours to do so – and hundreds of thousands sharing the video organically.
But, more importantly, our audience suddenly became interested in E.ON’s solar power technology. For an otherwise faceless energy supplier, E.ON had begun to stand out. It was, for the first time in its history, just a little bit cool.
AND CREATIVE IN THE UK
UP TO 443%