GET MONEY CALM
Helping customers get money calm
MoneySuperMarket was on a mission to reinvent price comparison.
We began by getting to grips with every millimetre of the MSM business. We spoke to people at every stage of the process from customers to employees and teams within the company.
We found that while people experience financial anxiety in myriad ways there’s a universal feeling of calm that comes with being in control of your money.
It was clear that MoneySuperMarket had the potential to turbo-charge its existing work in removing sources of financial anxiety. We just had to help them express that.
We created ‘Get Money Calm’ as a clarion call to people across the UK to use MoneySuperMarket’s services to take them from financial ‘AAARGH’ to financial ‘Aaahhhh.’
Having only launched at the start of 2019 the work to date is just the beginning. After a fantastic Q1 trading period, we eagerly await further business results.