The ad was The Grocer’s ‘Ad of the Week’, and topped Campaign’s consumer survey for most liked ad in the last 12 months, beating the likes of Amstel, Robinsons, Heinz and Uber.
Our TV creative has the strongest ‘Involvement’, ‘Brand Appeal’ and ‘Relevance’ scores of any Anchor advertising tested in the last few years, and these scores are all above Millward Brown’s benchmarks.