The digital revolution and human psychology are forcing organisations and leaders to reevaluate the way they communicate and challenge traditional ways of influencing opinions, according to a new guide published today by MHP and experts from the Affective Brain Lab, part of University College London (UCL).
BRAND & REPUTATION
Brand & Reputation blends corporate and consumer expertise for a world in which Masterbrands play a growing role, audiences are increasingly interconnected, trust is fragile, society is more activist and where a single Tweet can wipe billions off a company’s valuation.
MHP’s team of corporate reputation specialists, brand marketing experts, and former national news editors & journalists work with some of the UK’s best-known brands and organisations. We help tell their stories, articulate and celebrate their purpose, and showcase their services and products in the most compelling way possible, achieving fame and recognition in a world of infinitely available content.
What a company stands for – its values, purpose and culture – is just as important as what it does. Brands that advocate a cause or commit to tackling a problem gain recognition, retain and attract talent, and deliver on the bottom line.
Using a range of digital tools, we help organisations in the spotlight navigate this challenging and evolving landscape – creating stories, campaigns and thought-leadership programmes that drive conversations, change behaviour and lead debates everywhere from Davos to Love Island.
- Thought leadership
- Executive Engagement
- Brand & product strategy
- Narrative positioning & story creation
- Content development
- Issues & Strategic Advisory
- Purpose, CSR & Sustainability communications
- Strategic Media relations
We love a challenge big or small, local or global. So don’t hestiate to reach out.