ROB CHALMERS HIRED AS FIRST CHIEF EXPERIENCE OFFICER
16 October 2019: Our Creative pillar has expanded its offering with the hire of Rob Chalmers as its first Chief Experience Officer (CXO).
In this newly created role Chalmers will report to Ete Davies, CEO of ENGINE Creative, and will be tasked with leading the agency’s Brand and Experience Consultancy; with a focus of driving growth through the design of innovative brands and connected experiences.
Chalmers recently called an end to a five-year stint with R/GA in APAC to return to London. Whilst at R/GA, Chalmers held the position of Executive Creative Director APAC, where he was responsible for building and leading the experience and design practices across Sydney, Melbourne, Singapore, Tokyo and Shanghai, and driving rapid growth across the region.
While at R/GA Chalmers and his teams partnered with brands including Toyota, Nike, Telstra, Google, Shiseido and Standard Chartered to transform their customer experience and tackle the C-suites’ most pressing challenges:
“How can we foster financial trust with a new generation?”
“How do we maintain our customer relationship as mobility evolves?”
“How do we prevent our brand from becoming purely a data commodity?”
Over the past five years Chalmers has worked hard to develop actionable experience strategies that outline how brands can grow by enabling change.
The output of these strategies has seen the creation of net new brands, products and services and the transformation of their digital ecosystems. Prior to R/GA he worked at the ideas and innovation company AKQA.
In financial services, that portion of marketing technology is increasing as organisations shift to meet the burgeoning digital commands of today’s customers.