Among the many unsolicited ‘how to work from home’ guides for employees, Erminia Blackden, strategy director at Engine offers some advice to employers in the ad industry: if you want a diverse, equal and productive workforce then it’s time to start taking remote working seriously.
REFS PRINCIPALITY BUILDING SOCIETY CLUBHOUSE QUIZ
Nigel Owens faced a different challenge when he took charge of Principality’s Clubhouse Quiz. Pembroke Panthers RFC women’s squad won the chance to test their knowledge at the virtual event hosted by the international rugby referee as part of the building society’s programme of support for grassroots rugby in Wales.
The Clubhouse Quiz was created, managed and activated by ENGINE Sport and saw Pembroke Panthers beat 1,000 other entrants to the one-off prize.
The international rugby referee and Clubhouse Quiz host, Nigel Owens, said: “Principality’s Clubhouse Quiz was a fantastic way to bring one team closer together. Rugby plays such an important role in Welsh communities and I know they’ll be missing the action on the field right now, so it was lovely to have been part of this experience to bring this team together. Thankfully, I didn’t have to sin bin any of them either.”
As sponsors of the Principality Stadium and the National Youth Leagues for grassroots clubs in Wales, Principality has a strong relationship with the Welsh Rugby Unions and knows how much rugby means to its communities. With the sport currently on hold, the event was designed to bring the buzz of the clubhouse to local living rooms.
Lucy Neale who entered her team into the competition commented: “It was such a memorable and special evening for us all. We’re usually quite a lively bunch, but we behaved well for Nigel. We’re so thankful to Principality for putting on the quiz and allowing us to enjoy this once in a lifetime experience as a team.”
Client: Principality Building Society
Brand Managers: Charlotte Morgan and Becca Allard
Head of Engine Sport: Tom Gladstone
Account Management: Emma Albon, Alice Hug and Olivia Lloyd
Senior Strategist: James Masters
Designer: Lee Manning
Motion GFX Editor: Jamie Thodesen
ENGINE is bringing social and influencer industry expertise from the sofa to your screen with its new panel-based Zoom series ‘Sofa Sessions’. Read on to find out more about session #4.