A giant pair of lungs, filling in near-real time with smoke representing some of the toxic gases that Londoners breathe every day, has been erected on London’s South Bank to mark the start of a new initiative for E.ON.
The innovative campaign aims to raise awareness of air quality as an issue and showcase how E.ON and its customers are helping to deliver solutions that can help to clear the air..
‘LUNGS’ has been created to make the invisible visible and demonstrate current levels of air pollution affecting us all. Erected on the banks of the River Thames, the giant lungs are connected to a near-live feed of air quality data from across London and fill up with different coloured smoke to represent Nitrogen Dioxide, Sulphur Dioxide and noxious PM 2.5 particles – three major pollutants which we breathe in daily.
The campaign has been unveiled by E.ON ahead of the week-long Global Climate Strike (20th- 27th September) and London Car Free Day (22nd September). Following the London display, built by entertainment production company Ministry of Fun, the giant lungs will visit other parts of the UK including Nottingham, and will be followed by further activity episodes bringing to life some of the clean air solutions that E.ON provides for people, businesses and communities.
The initiative also includes stakeholder engagement via a whitepaper which details E.ON’s stance, PR, print, radio, out of home and digital advertising – showcasing our unique ability to create a campaign that integrates earned, owned and bought media.
Executive Creative Director: Aaron Goldring
Strategy Director: John Crowther
Client Managing Director: Rob Carter
Creative team: Brendan Wilkins, Paul Hancock, Dave Newbold
Design: Nicki Kythreotis
ENGINE client service team: Sam Paiolo, Ece De Waal, Ginny Paton, Stephanie Coyne, Olivia Conroy, Samar Rezvan, Jess Gardiner, Jack Hutchinson, Ross Brown and Luke Dickson
Creative Technology: Alistair Cole, Kim Lawrie
Production company (content film): Outsider
Director: James Lees
Producer: Joseph Taussig
Post-house: Coffee & TV
Sound: Grand Central Recording Studios
Lungs (production & build): Ministry of Fun