NEWS

JON WALSH JOINS ENGINE TEAM

ENGINE UK looks to expand its EMX programmatic offering with industry veteran Jon Walsh.

ENGINE today announced that Jon Walsh has joined EMX, as SVP, Strategy Europe. EMX, an ENGINE company, is its fully owned, end-to-end programmatic exchange, purpose-built to meet the demands of today’s digital marketplace. He is charged with building out the EMX business in Europe, focusing on relationship building, strategic development and business growth with new and emerging technologies.

In addition to his new role at EMX, Walsh is also a columnist for Coin Rivet, a digital currency global news site and an independent publication covering blockchain technology. Most recently, he was an Associate Partner at Blockchain Rookies (2018), a blockchain consultancy serving Fortune 500 companies, where he provided education and strategic counsel to clients.

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We are excited to have Jon come on board to spearhead our European efforts. He brings 20 years of experience, including entrepreneurial success in the ad tech and digital media sector, as well as a deep understanding of data architecture, which is key when solving for the future evolution of this industry.”

Michael Zacharski, Global CEO, EMX

Before joining Blockchain Rookies, he worked at AdBank as a strategic advisor, focusing on ad tech and mergers and acquisitions. Prior to AdBank, he served as the Co-Founder & Chief Commercial Officer at One Central Point (2012-2018), a digital ad sales company. Among his chief achievements was the development of the booking platform, Straightline.io. In 2017, the company was acquired by AdSupply, an American ad network. Walsh was also a Partner at Media Ventures, London (2010 -2012), a media investment company.

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We know that Jon will make an immediate impact in establishing EMX in the European market and are thrilled that he is here in London to take the business to the next level.”

Jim Moffatt, UK CEO

In 2004, Walsh founded Monetise, a digital media company, which was acquired by Glam Media in 2008. At Monetise, he secured exclusive sales contracts from some of the largest independent publishers, including Setanta, ARTISTdirect, Pocket-Lint.com, Rock You and Flixster. He began his career in sales, working at eType Limited (2000-2004) and The Independent, London (1999-2000).

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One of the main reasons I joined EMX is that I believe that trust through transparency is the key to success in the ad tech space. Programmatic advertising desperately needs some fundamental transformation – EMX is leading the way on this. I’m looking forward to working with the team and growing EMX throughout Europe.”

Jon Walsh, SVP, Strategy Europe
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