First published in More About Advertising, ENGINE Sport & Brand Experience’s MD Lisa Parfitt talks about the third instalment on the #THISGIRLCAN campaign.
TIS THE SEASON...FOR JAGERMEISTER
Just in time for the holiday season ENGINE have helped Jägermeister with the launch of their new ‘Cold Brew coffee’ version of Jägermeister.
The campaign entitled ‘New mix, New beat,’ plays off the music heritage of the brand and the coming together of these complimentary ingredients, but also hints towards the caffeine benefits of the product. The 360 campaign is being run globally, starting with OOH and VOD in the UK, the first market to launch the product this November.
The drink itself is made from the same 56 herbs and botanical as the normal drink, but with added Arabica coffee and chocolate cacao. Yum, yum. To service ‘shake it to wake it’ and pour as an ice-cold shot. It’s the perfect thing to keep in the freezer for guests this winter.
Next time you’re in ENGINE why not give the drink a try.
Creative Director: Grant Parker
Creatives: Simon Nicholls, Helen Sharp, Luke Sherwin-White
Agency Producers: Bradley Woodus, Chelsea Chapman
Account Handling: Daisy Domenghini, Katherine Thompson, Harriet Lewis
Strategy: Will Sharples
Agency Designers: Alex Talikowski, Emily Mason
Production Company: Analog
Producer: Matt Shannon
Sound Design: Analog
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