First published in More About Advertising, ENGINE Sport & Brand Experience’s MD Lisa Parfitt talks about the third instalment on the #THISGIRLCAN campaign.
ENGINE SPORT & BRAND EXPERIENCE REVEALS TWO SENIOR HIRES
16 October 2019: ENGINE Sport & Brand Experience – the specialist sports marketing and experiential practice at ENGINE Creative – has revealed two new signings, Randy Manicks and Andy Stott.
The announcement is the latest in a series of new hires in a year that has seen ENGINE Sport & Brand Experience rebrand from its previous incarnation as agencies Synergy and Slice. In the seven months since ENGINE’s restructure, the agency has added the England and Wales Cricket Board (ECB), health and life insurance brand Vitality, and Principality Building Society to its roster to sit alongside current other clients including Just Eat, Mitsubishi Motors and Under Armour.
The two new additions to the ENGINE Sport & Brand Experience squad both bring a wealth of experience in sport, as well as across other disciplines as part of the agency’s commitment to creating transformational ideas and experiences that help clients win in an age of disruption.
Randy Manicks joins from Archetype with a decade of experience in consumer and lifestyle PR, both in the UK and her native New Zealand, and having previously specialised in activating luxury brands in tennis and F1. Andy Stott joins from Amplify, where he was business lead for some of the world’s leading tech and lifestyle brands.
At ENGINE, our Content Practice focuses on two specialist disciplines. Continue on to find out what these are…