Among the many unsolicited ‘how to work from home’ guides for employees, Erminia Blackden, strategy director at Engine offers some advice to employers in the ad industry: if you want a diverse, equal and productive workforce then it’s time to start taking remote working seriously.
ENGINE APPOINTED BY UK EXPORT FINANCE
30 June 2020: Today, UK Export Finance (UKEF) – the Government department and the UK’s export credit agency – has announced the appointment of ENGINE as its creative agency of record following a competitive pitch. ENGINE will take over from incumbent MSQ Partners.
UKEF’s mission is to ‘ensure that no viable UK export fails for lack of finance and insurance while operating at no net cost to the taxpayer’. It addresses gaps in the private sector to provide finance and insurance support to help UK exporters of all sizes win contracts, fulfil orders and get paid. UKEF provided £4.4 billion in financial support for UK exporters in 2019-20.
As part of the two-year contract, ENGINE will be tasked with helping to raise awareness and understanding of UKEF’s offer among UK companies, by delivering world class integrated B2B campaigns – including the Exporters’ Edge Campaign.
ENGINE’s scope will cover both strategic and creative development, as well as data insight, direct marketing and PR.
ENGINE is bringing social and influencer industry expertise from the sofa to your screen with its new panel-based Zoom series ‘Sofa Sessions’. Read on to find out more about session #4.
Facebook heads into July with a growing number of brands pausing advertising spend on the platform.