ENGINE APPOINTED BY UK EXPORT FINANCE
30 June 2020: Today, UK Export Finance (UKEF) – the Government department and the UK’s export credit agency – has announced the appointment of ENGINE as its creative agency of record following a competitive pitch. ENGINE will take over from incumbent MSQ Partners.
UKEF’s mission is to ‘ensure that no viable UK export fails for lack of finance and insurance while operating at no net cost to the taxpayer’. It addresses gaps in the private sector to provide finance and insurance support to help UK exporters of all sizes win contracts, fulfil orders and get paid. UKEF provided £4.4 billion in financial support for UK exporters in 2019-20.
As part of the two-year contract, ENGINE will be tasked with helping to raise awareness and understanding of UKEF’s offer among UK companies, by delivering world class integrated B2B campaigns – including the Exporters’ Edge Campaign.
ENGINE’s scope will cover both strategic and creative development, as well as data insight, direct marketing and PR.
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