Covid-19 has presented the media with its biggest challenge in generations, what does that mean for journalism, politics and business?
A SURPRISE FOR VOLUNTEER RUGBY COACHES
On behalf of Mitsubishi Motors in the UK, and in collaboration with the RFU, ENGINE Sport recently arranged for England Rugby Head Coach Eddie Jones to drop into a Zoom call with five unsuspecting volunteer rugby coaches from across the country. Having worked with Mitsubishi for the last four years, ENGINE Sport understands the importance Mitsubishi places on the role of grassroots volunteers, recognised through its Volunteer Recognition Programme among other things.
With the grassroots season finished and the nation on lockdown, coaches have time to take stock, research, develop and plan for the future. As a result, ENGINE Sport wanted to work with Mitsubishi Motors to continue helping inspire coaches and other volunteers up and down the country, so they are best placed to support their players off the field and ready to put them through their paces when they return to action.
Bearing this in mind, we came up with the idea that England Rugby’s proud Performance Partner Mitsubishi Motors in the UK could team up with England Rugby Head Coach Eddie Jones to surprise five volunteer rugby coaches with a coaching development masterclass to remember.
Tuning in from Japan via Zoom, Eddie spoke with the coaches about how their teams are faring during lockdown and discussed strategies for keeping players engaged in the current climate. Eddie also provided unique insight on what makes a good leader, citing the three key characteristics as knowledge of your team and sport; strong management skills of staff and players; and being the most enthusiastic person in your club.
Katie Dulake, General Manager of Marketing and Communications at Mitsubishi Motors in the UK said: “During these troubling times, Mitsubishi Motors remains committed to supporting English rugby at all levels. Volunteers and coaches form the heartbeat of the grassroots game and we recognise this each year through our Volunteer Recognition Programme. The surprise volunteer coaching masterclass delivered by Eddie Jones was another way to give back to this community and say thanks to those who work tirelessly to support the game we love.”
A short film showing highlights from the call is live on England Rugby and Mitsubishi Motors social channels, while a recording of the full conversation is available on Mitsubishi Motors’ YouTube channel.
Commenting on the work, Tom Gladstone, Head of ENGINE Sport, said:
Commenting on the webinar, Eddie Jones said:
ENGINE is bringing social and influencer industry expertise from the sofa to your screen with its new panel-based Zoom series ‘Sofa Sessions’. Read on to find out more about session #5.