BRING ADVENTURES TO YOUR BRAND THROUGH STORYTELLING

Ronald Reagan owes the start of his political career to the power of branded content. True story. The 40th President of the United States was the star of General Electric Theatre – a GE-funded programming strand that started on radio before moving to TV in the 1950s and 60s – that made him a household name.

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FUTURE NOW WITH ROBOTIC PRIESTS & MORE

Welcome to September’s edition of ‘Future Now’ – a curated collection of the coolest creative tech stories we spotted this month.

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THE FUTURE OF WORK: CREATING WINNING WORKPLACES

The world of work is undergoing undeniable change and organisations are facing an increasing urgency to overcome new challenges effectively and responsibly.

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WOMEN’S SPORT – A CHANGING NARRATIVE

On Tuesday 11th June, I had the pleasure of hosting an extraordinary group of individuals, each of whom are playing a crucial role in challenging social norms…

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THE JOY OF BEING AVERAGE

Whatever industry you’re in, the idea of an evening of networking usually leaves you feeling cold. A necessary evil, yes, but not the most organic way of making meaningful connections.

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THE ROAD TO DATA-CENTRICITY

Last week, we brought a dream team of senior leaders together for a deep dive into data and what brands need to do to thrive in the future. Representing a range of industries, including retail, travel, automotive, and FMCG, the group highlighted the challenges and realities of becoming more data-centric, with a lot of commonalities despite their different sectors.

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THE DIP OF DOOM AND SAWTOOTH OF SUCCESS

Intriguing title? Obviously, nobody wants to be in a Dip of Doom – but you probably don’t like the idea of riding a sawtooth saw either. It does sound painful!

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SPREADING ANCHOR BUTTERY SMILES ACROSS THE NATION

*WARNING* READING THIS MAY RESULT IN HUNGER!

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EVERYONE HAS A PLAN UNTIL THEY’RE PUNCHED IN THE FACE

The worlds of business and warfare are often intertwined – how many times has Sun Tzu been quoted at us? – but few leaders can say that they’ve genuinely experienced both.

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