ENGINE EFF WEEK DAY 1

ENGINE Creative hosts it’s first ENGINE EFF WEEK. A week of learning from some of the industry’s most inspiring brains. Read all about day 1…

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NEW ‘SWITCH STORIES’ CAMPAIGN, ASSURING PEOPLE THAT IT’S EASY TO SWITCH

5th October 2020: Today, the Current Account Switch Service launches a new marketing campaign for individuals and businesses to help them find and switch to a current account that works best for them.

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SOFA SESSIONS #6: HOW BRANDS CAN LEVERAGE THE POWER OF AUDIO

Welcome to our sixth Sofa Session – the series zooming best-in-class social expertise straight to your screens. Read on to find out more about session #6.

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RACISM IN CASTING: WE HAVE A RESPONSIBILITY TO END THIS NONSENSE

The industry needs to take a good, hard look at itself after Jo Malone removed John Boyega from its Chinese ad.

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FAREWELL TO SILOS

This morning, Strategy Director Suzi Bentley-Tanner led a stellar conversation with Scott Somerville, Head of Advertising, Campaign and PR at E.ON. It’s no surprise that CMOs and senior marketeers are really under pressure to perform magic tricks right now…

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LET’S USE THIS RECESSION TO BREAK NEW CREATIVE GROUND

“The hard times are here.” These are the words that our chancellor, Rishi Sunak, used to mark the fact that the UK had officially entered a recession we all knew was coming.

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CREATIVITY IN LOCKDOWN

In March the UK went into lockdown. But our creativity didn’t! Read on to find out more…

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HOW BORN FREE CAPTURED LOCKDOWN TALES AND GARNERED CELEB FANS

First published in Campaign. Pete Ioulianou, senior creative at Engine, walks through the process of creating Born Free’s animated ad during lockdown.

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WE NEED TO BEGIN REALLY ‘SEEING’ WHAT’S GOING ON AROUND US

ENGINE Creative CSO Gen Kobayashi writes about his lessons learned from Ways of Seeing. Which was first published in Campaign.

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JOURNALISM TO RISE TO THE CHALLENGE OF THE NEWS NORMAL

Covid-19 has presented the media with its biggest challenge in generations, what does that mean for journalism, politics and business?

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