Ronald Reagan owes the start of his political career to the power of branded content. True story. The 40th President of the United States was the star of General Electric Theatre – a GE-funded programming strand that started on radio before moving to TV in the 1950s and 60s – that made him a household name.

Welcome to September’s edition of ‘Future Now’ – a curated collection of the coolest creative tech stories we spotted this month.

The world of work is undergoing undeniable change and organisations are facing an increasing urgency to overcome new challenges effectively and responsibly.

On Tuesday 11th June, I had the pleasure of hosting an extraordinary group of individuals, each of whom are playing a crucial role in challenging social norms…

Whatever industry you’re in, the idea of an evening of networking usually leaves you feeling cold. A necessary evil, yes, but not the most organic way of making meaningful connections.

Last week, we brought a dream team of senior leaders together for a deep dive into data and what brands need to do to thrive in the future. Representing a range of industries, including retail, travel, automotive, and FMCG, the group highlighted the challenges and realities of becoming more data-centric, with a lot of commonalities despite their different sectors.

Intriguing title? Obviously, nobody wants to be in a Dip of Doom – but you probably don’t like the idea of riding a sawtooth saw either. It does sound painful!

*WARNING* READING THIS MAY RESULT IN HUNGER!

The worlds of business and warfare are often intertwined – how many times has Sun Tzu been quoted at us? – but few leaders can say that they’ve genuinely experienced both.