Last week, we brought a dream team of senior leaders together for a deep dive into data and what brands need to do to thrive in the future. Representing a range of industries, including retail, travel, automotive, and FMCG, the group highlighted the challenges and realities of becoming more data-centric, with a lot of commonalities despite their different sectors.

Intriguing title? Obviously, nobody wants to be in a Dip of Doom – but you probably don’t like the idea of riding a sawtooth saw either. It does sound painful!

*WARNING* READING THIS MAY RESULT IN HUNGER!

The worlds of business and warfare are often intertwined – how many times has Sun Tzu been quoted at us? – but few leaders can say that they’ve genuinely experienced both.