The industry needs to take a good, hard look at itself after Jo Malone removed John Boyega from its Chinese ad.
THE DEVOLUTION OF SOCIAL REPORT
Today, we’re launching a new report that explores what the new normal looks like for social media marketing post-Covid.
One thing is certain, Covid-19 has rapidly accelerated many trends that were already well underway. This is also the case for social media.
Private channels of communication have been on the rise for years with big platforms like Facebook adjusting their mission and products to fit the new mindset.
However, the need to be able to stay in touch throughout lockdown, coupled with a rising distrust in information in social feeds, has accelerated the shift to private spaces like WhatsApp, iMessage and Facebook Messenger.
People are much more trusting of the information their friends recommend to them and are retreating from public forums. This means brands need to refocus and reassess the role that their social media activity can play, to determine the best strategy for reaching their audiences online.
Read our new report examining the changes to the social landscape and the five areas that brands need to focus as they continue to develop and evolve their strategies and the role of social media in this new normal.
“The hard times are here.” These are the words that our chancellor, Rishi Sunak, used to mark the fact that the UK had officially entered a recession we all knew was coming.