It’s no surprise that CMOs and senior marketeers are really under pressure to perform magic tricks right now. With stripped budgets and eve-changing team dynamics it’s a pretty tough gig at the moment.
Stripping back and returning to the fundamentals is the only way to progress. In order to do that, successful teams need to have 4 qualities:
These qualities can’t operate in silos, much like marketing departments. As Scott explained, “fragmented departments can lead to fragmented messaging and a less than ideal customer experience. The capabilities to get the job done are worthless if the tyres haven’t hit the road.”
The purpose of inclusive design is clear-cut: “to make sure everyone who needs to access your service can use it”1. And while lockdown meant slowdown for most sectors, it massively accelerated demand for online services.
Welcome back to our eighth and final Sofa Session of 2020 – a whole year of zooming best-in class social expertise straight to your screens.
After collaborative efforts achieved so much during 2020, Engine’s CSO argues the industry should work together to bring about change.
Hannah March
Head of New Business
077 3647 4118
growth@enginegroup.com
Yvonne Lardner
Head of Communications
07725 490 682
marketing@enginegroup.com
The Reception Team
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020 3128 8000
info@enginegroup.com
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