First published in More About Advertising, ENGINE Sport & Brand Experience’s MD Lisa Parfitt talks about the third instalment on the #THISGIRLCAN campaign.
DEADLIEST DUPES WIN AT DRUM CONTENT AWARDS
October 30th saw our work with Santander ‘MC Grindah’s Deadliest Dupes’ win at The Drum Content Awards in the ‘Best Financial Services Content Marketing Strategy/Campaign’ category!
The campaign is aimed at grabbing the attention of younger audiences online, born out of stats showing the propensity of Gen Z to fall victim to scams and how their behaviours online can make them vulnerable to fraudsters.
If you haven’t seen the ‘Deadliest Dupes’ work, where have you been? But fear not check out all three videos below:
At ENGINE, our Content Practice focuses on two specialist disciplines. Continue on to find out what these are…