The industry needs to take a good, hard look at itself after Jo Malone removed John Boyega from its Chinese ad.
CREATIVITY IN LOCKDOWN
In March the UK went into lockdown. But our creativity didn’t.
In one week we wrote and launched an advertising campaign for Women’s Aid. Filmed on phones in our hour of daily exercise.
We helped the icons of going out…become the champions of staying in. With a campaign for Jägermeister to support the nightlife by staging thousands of paid-for virtual events to protect the livelihoods of their global community of bartenders, artists and makers.
Churchill said ‘Oh Yes!’ to giving parents a break. And launched a number 1 mindfulness podcast.
Our calmer-than-a-banana Money Calm Bull was a huge lockdown hit for MoneySuperMarket.
It wasn’t only people that were in lockdown. Cars were too. So we helped Green Flag come to the rescue with free at-home vehicle health checks.
Santander got vulnerable people chatting with Ant and Dec.
We highlighted that for many animals lockdown is for life, by teaming up with Born Free and Aardman to create our industry-acclaimed Creature Discomforts ad.
And we’re not finished yet.
“The hard times are here.” These are the words that our chancellor, Rishi Sunak, used to mark the fact that the UK had officially entered a recession we all knew was coming.