BRING ON THE GAME CHANGERS

This was the radically new initiative by the International Olympic Committee, to provide a voice to youth athletes and a consolidated audience facing brand for the youth version of the Games. The Game Changers is a socially led movement of daring, fearless, inclusive and talented individuals who are achieving incredible feats, regardless of their age. Both the summer and winter editions are an enabler for athletes and young people to participate in creating their own content and bring the Games to life! 

ENGINE’s talented designers, motion graphics editors and creative minds worked together to deliver an ambitious look and feel for the Games, which was delivered to marketing teams, sports federations and national committees around the world to adopt for their athletes, and share with the world.  A sticker book of GIFs was also made available on Giphy and Tenor for athletes, IOC members and audiences to use in advance of the Games on their own social content to provide the signature stamp of the Game Changers.