Among the many unsolicited ‘how to work from home’ guides for employees, Erminia Blackden, strategy director at Engine offers some advice to employers in the ad industry: if you want a diverse, equal and productive workforce then it’s time to start taking remote working seriously.
A WEEK OF WINS AT ENGINE
An outsider would’ve thought we’d begun our festive celebrations early if they’d visited ENGINE this week. With two ceremonies this week and big wins at both we’ve been rejoicing early.
On Wednesday night we attended the Drum Advertising Awards and our cinema ad for Women’s Aid picked up a win for ‘Best TV/Cinema Commercial’ (with our GoodBagels campaign for Warburtons being Highly Commended) and ‘Public Sector’.
The following night, we headed off to The Shots Awards – where the awards kept coming.
Women’s Aid won in ‘Best Charity Campaign of the Year’ and Women’s Aid director, David Dearlove won ‘Best New Director’ – racking his total up to 20 wins this year.
Spider – a Royal Marines mini horror, designed to appeal to only those with the right ‘state of mind’ – also picked up a win for ‘Best TV Commercial Up To and Inc. 60s’.
ENGINE is bringing social and influencer industry expertise from the sofa to your screen with its new panel-based Zoom series ‘Sofa Sessions’. Read on to find out more about session #4.