Covid-19 has presented the media with its biggest challenge in generations, what does that mean for journalism, politics and business?
A QUICK CALL TO ACTION
I hear you, you’re busy. Look, I’m busy too; so, I’m going to get quickly to the point.
If you’re lucky enough that your employer allows you discretionary leave to volunteer for a good cause – at ENGINE we get two days per year – then do it. It’s a no-brainer.
For those of you who can stay a minute more, I’ll briefly elaborate.
The week before last I volunteered at Refugee Community Kitchen in Calais. The long weekend was an inspiring and humbling experience, to a sad backdrop of impending chaos – 1,000 refugees living at a nearby camp in Dunkirk were forcibly evicted less than 48 hours after my departure. I plan to return to Calais in November. What the situation will be like then, I have no idea.
This isn’t a post looking for a pat on the back. My tiny efforts in helping make and distribute hot, nutritious meals, were inconsequential compared to the continuing efforts of the extraordinary long-term volunteers, many of them in their teens and early twenties.
This isn’t a post seeking to explain the refugee crisis. There are innumerable people far more qualified than I to do that.
This isn’t a post that has a clever twist back to our world of marketing.
What this is – and I’ve said it already – is a simple message. If you have the opportunity to take time out your work schedule and volunteer for a cause you care about, seize it. Really, you are never too busy, and if you’re at a place like ENGINE, where your employer will support you in doing it, then it’s hard to have any excuses.
Ok, now get back to cracking that client brief!
ENGINE is bringing social and influencer industry expertise from the sofa to your screen with its new panel-based Zoom series ‘Sofa Sessions’. Read on to find out more about session #5.