WHY MARTECH IS A KEY PLAYER IN THE FUTURE OF THE FINANCIAL SERVICES INDUSTRY

In financial services, that portion of marketing technology is increasing as organisations shift to meet the burgeoning digital commands of today’s customers.

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COLLABORATION IN THE FACE OF UNPRECEDENTED CHALLENGE

We’ve drawn on experiences to pull together ways of ensuring you can still readily support each other even if you aren’t sitting next to each other.

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DESIGN FOR ALL: ASSISTED DIGITAL

In this series, we look beyond the trends to see how today’s issues are being addressed and the challenges they pose for the future.

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WATCH THEM FLY, EVEN IF IT MEANS WATCHING THEM FLY THE NEST

If we don’t make creative people (especially female creative people) feel capable, we are not arming them with the most powerful tool they have: confidence.

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WHAT DOES THE FUTURE OF RETAIL LOOK LIKE?

The continued pressures of declining sales, rising costs, intense competition and uncertainty around Brexit are a challenge for even the most successful businesses.

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INTERNATIONAL WOMEN’S DAY – IS IT STILL RELEVANT?

Despite the progress, International Women’s Day is still needed to reflect on how far we’ve come and to acknowledge where we need to push for change…

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WHY DATA IS KEY TO GETTING VALUE FROM MARTECH

Customer data and MarTech are fundamentally interlinked: to get tangible business value from one, you need the other.

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ETHNOGRAPHIC RESEARCH FOR DESIGN

It’s been so well established that a “strong connection between design and ethnographic research is important for successful service design projects” that it’s almost clichéd…

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WHY IT’S TIME FOR CAR MANUFACTURERS TO PUT WOMEN IN THE DRIVING SEAT

Women are the perfect, and to date hugely overlooked, audience for electric vehicles. But, as Erminia Blackden, Strategy Director at ENGINE asks, will manufacturers realise this in time?

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DECONSTRUCTING THE LONE WOLF MENTALITY OF EMPLOYEE ENGAGEMENT

Us folk in the UK spend, on average, in excess of 49 hours in the workplace each week. Read on to find out how we can make the workplace a more positive one…

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