WORLD ENVIRONMENT DAY

Saturday 5th June is World Environment Day 2021. Read on to find out what ENGINE is up to.

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MYTH BUSTING

Making things accessible to people who live with disabilities is hugely important. We need to consider how people who have a range of abilities, which are different to our own, are able to engage with and feel included in the work we do.

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INTRODUCING THE CLIMATE ACTION GROUP

The effects of climate change on the world are becoming increasingly apparent, with COVID-19 heralding a keen emphasis on ESG values across all sectors and presenting us with the opportunity to reanalyse the priorities for future growth and development.

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SOCIAL MEDIA INFLUENCER VS CELEBRITIES

Gemma Glover, senior strategist at ENGINE Creative discusses if celebrity endorsement is the best use of money for a brand.

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THE SHORT FORM FACTOR

Kathryn Loosley, Junior social and influencer strategist at ENGINE Creative discusses the power of the short form video and the three key features where creators and most prevelent.

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THE POWER OF SMALL

Everyone’s way of working in digital and data is unique, but one thing people struggle to understand more than anything else is ‘The Power of Small’.

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A NEW FORMULA FOR DIGITAL & DATA TRANSFORMATION

Digital transformation has never been more important, but the fact of the matter is that most programmes under-deliver – or fail outright. By some measurements, just 5% meet the targets set. Harvard Business Review has estimated that $900 billion of the $1.3 trillion spent on transformation projects in 2018 was money down the drain.

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KEEPING EMPLOYEES MOVING FORWARD

In 2020 there was a big focus on businesses pivoting, not only how they worked operationally, but how they focused on supporting their employee’s wellbeing.

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THE GREAT MAN THEORY IS THE HUMAN LAST-CLICK ATTRIBUTION PROBLEM

After collaborative efforts achieved so much during 2020, Engine’s CSO argues the industry should work together to bring about change.

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IF PLANNING CAN BE MESSY, CURIOSITY IS OUR COMPASS

Liz Baines, Head of Strategy at Engine Creative on how to approach tricky problems with more creativity and less defensiveness

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