IF YOU’RE NOT ENTERTAINING, YOU’RE NOT GOING TO GET CLOSE

eurobest Entertainment Jury President Dave Roberts, Chief Content Officer here at ENGINE, on what he hopes to discover at this year’s eurobest Festival and the rise of branded entertainment

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Elizabeth Day on Romcoms, Rocky, and Embracing Failure

Last week we welcomed our ultimate girl crush, Elizabeth Day, to ENGINE HQ. Missed out on her sessions? Read on for our notes on how she deals with failure and uses the experience to thrive…

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WEB SUMMIT: DAILY DIGEST DAY 3

It’s the final day of the Web Summit in Lisbon and ENGINE Creative’s Chief Content Officer wraps-up the day’s biggest talking-points … before heading into a dark room for a lie down:

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WEB SUMMIT: DAILY DIGEST DAY 2

Day 2 at the Web Summit in Lisbon saw ENGINE Creative’s Chief Content Officer Dave Roberts energised by weighty topics which touch us all, but frustrated by all too familiar & repetitious musings on Content:

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WEB SUMMIT: DAILY DIGEST DAY 1

Every year, the population of Lisbon swells by fifteen percent, as 70,000 descend on the city for the annual Web Summit – an event which uniquely attracts both industry giants and nascent startups. ENGINE Creative’s Chief Content Officer, Dave Roberts shares his daily top take-outs for Day 1.

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ENGINE SPORTS TAKE ON THE RUGBY WORLD CUP 2019

Ahead of this weekend’s Rugby World Cup final, ENGINE Sport’s Director of Comms, Matthew Fletcher-Jones and Head of Strategy, Tom Gladstone are back from Tokyo to discuss all things Japan ’19 – from sponsors and shirt sales to typhoons and Tbilisi trips.

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THE POWER OF INFLUENCERS

Last month, we welcomed leading experts together for a panel discussion about the future of influencer marketing. Our findings? Despite the noise, reports of the industry’s death are greatly exaggerated…

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THE NBA’S GLOBAL GAME: PRINCIPLES VS PROFIT

“Fight for Freedom. Stand with Hong Kong.”
In just 40 characters, Daryl Morey, General Manager of the NBA’s Houston Rockets, charged his way into the Hall of Fame for the most commercially costly tweets of all-time, taking a seat next to none other than the Snapchat-tanker herself, Kylie Jenner.

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WOMEN’S GOLF – IS PERCEPTION ITS GREATEST HANDICAP?

Lisa Parfitt, MD of ENGINE Sport, speaks to James Corrigan, Golf Correspondent for The Telegraph, to explore why women’s golf has to differentiate itself, shed outdated perceptions and seize the opportunities for brand investment in a very uncluttered space.

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THE FUTURE OF WORK: CREATING WINNING WORKPLACES

The world of work is undergoing undeniable change and organisations are facing an increasing urgency to overcome new challenges effectively and responsibly.

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