01st December 2020
THE GREAT MAN THEORY IS THE HUMAN LAST-CLICK ATTRIBUTION PROBLEM
After collaborative efforts achieved so much during 2020, Engine’s CSO argues the industry should work together to bring about change.
27th November 2020
IF PLANNING CAN BE MESSY, CURIOSITY IS OUR COMPASS
Liz Baines, Head of Strategy at Engine Creative on how to approach tricky problems with more creativity and less defensiveness
09th November 2020
WHY IS INCLUSIVE DESIGN A BIG DEAL?
The purpose of inclusive design is clear-cut: “to make sure everyone who needs to access your service can use it”1. And while lockdown meant slowdown for most sectors, it massively accelerated demand for online services.
02nd November 2020
LEARNINGS FROM THE PUBLIC SECTOR
Ten years ago, the government published a report that would change the way the public sector approached the design and build of digital services.
21st October 2020
SMALL BUT MIGHTY: THE RISE OF THE NANO-INFLUENCER
Heard of nano-influencers? If not, no problem you can learn how they have flourished in the last year in our latest blog post.
21st September 2020
RACISM IN CASTING: WE HAVE A RESPONSIBILITY TO END THIS NONSENSE
The industry needs to take a good, hard look at itself after Jo Malone removed John Boyega from its Chinese ad.
11th September 2020
FAREWELL TO SILOS
This morning, Strategy Director Suzi Bentley-Tanner led a stellar conversation with Scott Somerville, Head of Advertising, Campaign and PR at E.ON. It’s no surprise that CMOs and senior marketeers are really under pressure to perform magic tricks right now…
02nd September 2020
LET’S USE THIS RECESSION TO BREAK NEW CREATIVE GROUND
“The hard times are here.” These are the words that our chancellor, Rishi Sunak, used to mark the fact that the UK had officially entered a recession we all knew was coming.
11th August 2020
WE NEED TO BEGIN REALLY ‘SEEING’ WHAT’S GOING ON AROUND US
ENGINE Creative CSO Gen Kobayashi writes about his lessons learned from Ways of Seeing. Which was first published in Campaign.
05th August 2020
JOURNALISM TO RISE TO THE CHALLENGE OF THE NEWS NORMAL
Covid-19 has presented the media with its biggest challenge in generations, what does that mean for journalism, politics and business?