THE GREAT MAN THEORY IS THE HUMAN LAST-CLICK ATTRIBUTION PROBLEM

After collaborative efforts achieved so much during 2020, Engine’s CSO argues the industry should work together to bring about change.

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IF PLANNING CAN BE MESSY, CURIOSITY IS OUR COMPASS

Liz Baines, Head of Strategy at Engine Creative on how to approach tricky problems with more creativity and less defensiveness

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WHY IS INCLUSIVE DESIGN A BIG DEAL?

The purpose of inclusive design is clear-cut: “to make sure everyone who needs to access your service can use it”1. And while lockdown meant slowdown for most sectors, it massively accelerated demand for online services.

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LEARNINGS FROM THE PUBLIC SECTOR

Ten years ago, the government published a report that would change the way the public sector approached the design and build of digital services.

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SMALL BUT MIGHTY: THE RISE OF THE NANO-INFLUENCER

Heard of nano-influencers? If not, no problem you can learn how they have flourished in the last year in our latest blog post.

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RACISM IN CASTING: WE HAVE A RESPONSIBILITY TO END THIS NONSENSE

The industry needs to take a good, hard look at itself after Jo Malone removed John Boyega from its Chinese ad.

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FAREWELL TO SILOS

This morning, Strategy Director Suzi Bentley-Tanner led a stellar conversation with Scott Somerville, Head of Advertising, Campaign and PR at E.ON. It’s no surprise that CMOs and senior marketeers are really under pressure to perform magic tricks right now…

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LET’S USE THIS RECESSION TO BREAK NEW CREATIVE GROUND

“The hard times are here.” These are the words that our chancellor, Rishi Sunak, used to mark the fact that the UK had officially entered a recession we all knew was coming.

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WE NEED TO BEGIN REALLY ‘SEEING’ WHAT’S GOING ON AROUND US

ENGINE Creative CSO Gen Kobayashi writes about his lessons learned from Ways of Seeing. Which was first published in Campaign.

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JOURNALISM TO RISE TO THE CHALLENGE OF THE NEWS NORMAL

Covid-19 has presented the media with its biggest challenge in generations, what does that mean for journalism, politics and business?

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