A new suite of digital products
HELP WILEY TRANSITION FROM PRINT TO DIGITAL BY EXPLORING AND IDENTIFYING DIGITAL CONTENT OPPORTUNITIES THAT WOULD PROTECT EXISTING REVENUE STREAMS AND CREATE NEW ONES.
Our research looked at education and corporate learning opportunities covering Australia, Hong Kong and Singapore markets, to help WILEY understand current and future engagement with learning and development content and the appeal of six distinct product prototypes.
We developed an iterative product concept testing framework that fed daily feedback to WILEY, helping refine and test product attributes as opportunities and barriers emerged. This collaboration led to the testing and evaluation of highly evolved product prototypes and delivered to WILEY a clear design framework and go to market strategy.
Guided WILEY in developing a new suite of digital products.