STANDING OUT WITH DATA
DRIVE REVENUE FOR A CPG BRAND IN AN OVERSATURATED MARKETPLACE, SIMULTANEOUSLY BUILD THEIR REPUTATION TO KEEP THEM TOP-OF-MIND AMONGST CONSUMERS ALREADY SHOPPING AT RETAIL LOCATIONS SELLING THEIR PRODUCTS.
We collaborated with the CPG brand’s advertising agency to develop a tactical execution and distribution strategy based around video ad formats. We collected audience, behavioural, and contextual data to construct a message that aligned with the beliefs of their target audience. We worked with third-party partners, like Foursquare, to implement our location based targeting offering, Pinpoint, to precisely deliver their messaging. And we collaborated with the CPG brand to leverage our proprietary post-deterministic decisioning technology to secure their reputation with brand safe, high viewability, non-fraudulent, and fully-qualified inventory.
Exceeded benchmark VCR by
increase in overall brand interactions.
Surpassed benchmark visibility by