CPG BRAND

STANDING OUT WITH DATA

CHALLENGE

DRIVE REVENUE FOR A CPG BRAND IN AN OVERSATURATED MARKETPLACE, SIMULTANEOUSLY BUILD THEIR REPUTATION TO KEEP THEM TOP-OF-MIND AMONGST CONSUMERS ALREADY SHOPPING AT RETAIL LOCATIONS SELLING THEIR PRODUCTS.

SOLUTION

We collaborated with the CPG brand’s advertising agency to develop a tactical execution and distribution strategy based around video ad formats. We collected audience, behavioural, and contextual data to construct a message that aligned with the beliefs of their target audience. We worked with third-party partners, like Foursquare, to implement our location based targeting offering, Pinpoint, to precisely deliver their messaging. And wcollaborated with the CPG brand to leverage our proprietary post-deterministic decisioning technology to secure their reputation with brand safe, high viewability, non-fraudulent, and fully-qualified inventory.

IMPACT

10%

Exceeded benchmark VCR by

34.4%

increase in overall brand interactions.

10%

Surpassed benchmark visibility by

INTERESTED
IN PARTNERING
WITH US?
We love a challenge big or small, local or global. So don’t hestiate to reach out.
OLIVER
RUST
+852.2882.3042

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