With cross-border transactions a crucial source of growth for payment providers, our client wanted to grow its current understanding of consumers’ travel, as well as payment behaviour, and stay ahead of the competition
The insights we uncovered provided a deep understanding of the entire ‘traveller journey’, from dreaming to arriving at destination.
Essentially it has been utilised as a highly strategic tool – helping marketing prioritise targets, cross-border corridors and touchpoints, and engage with merchants & partners.
Our client has been able to utilise the outcomes of the study in multiple ways:
Desire to travel continues, with an increase in frequency of travel across most markets, however, travellers around the world are taking shorter trips than they were previously
Japan, USA & Australia are the most popular destinations to visit - with future intention to travel to these destinations also high
Most travellers seek a “blend” of Reward & Achievement, whilst ‘bonding’ with loved ones is a key motivation
Culture & heritage are key deciding factors for traveller’s choice of destination, whilst good weather & scenery are also important
Majority of the detailed planning and booking decisions take place 1- 3 months before the trip