CTR VS CPC
INCREASE CHICK-FIL-A’S CLICK-THROUGH-RATE, WHILE KEEPING COST-PER-CLICK AT LESS THAN $3.
We used a combination of our data, Chick-Fil-A’s data, and our own automated paid search platform to build non-branded AdWords campaigns unique to each store location. We customized campaigns based on population and individual store hours, prioritizing high-bid adjustments for mobile, since mobile audience generally search for local services.
Surpassed CTR goal by
averaged under its CPC goal