Austrade

Customer
Insight

Challenge

Prior to 2004, virtually all International Visitor Survey interviews were undertaken in English. In 2004, foreign language interviewing was introduced. We were commissioned by Tourism Research Australia to undertake the Foreign Language interviewing in 2004 and have run this since 1 January 2005.

Data

The survey is conducted with a sample of international visitors departing from Australia each month from the Sydney, Melbourne, Brisbane, Perth, Adelaide, Cairns, Gold Coast, Darwin and Canberra airports.

The International Visitor Survey is conducted face to face using computer assisted personal interviewing (CAPI) in the departure lounge, in English, Japanese, Korean and Chinese Mandarin.. The annual sample size is 40,000 interviews per year: 34,050 English interviews and 5,950 foreign language interviews with Japanese, Korean and Chinese visitors. The survey results are weighted to data on international visitor numbers and published quarterly by Tourism Research Australia.

Insight

  • The IVS is designed to establish patterns of travel and tourism behaviour of international visitors to Australia aged 15 years and over.
  • It is a key instrument for monitoring trends for the purpose of tourism marketing and development planning undertaken by State and Territory tourism authorities and by the Commonwealth.

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