In 2019, connected cars are already a $20 billion industry, with seven billion of that total originating in the United States. Three-quarters of all new passenger cars sold globally in 2019 included connected services. And connected car functionality is the central building block of the self-driving car—an auto industry future many have already placed heavy bets on being what will drive growth.
ENGINE TAKES HOME THREE CLIO ENTERTAINMENT AWARDS
It was a winning night as ENGINE took home three 2019 Clio Entertainment Awards, including a GOLD, for its work on HBO’s “The Sopranos – Nicknames” campaign! ENGINE’s Chief Creative Officer Will Gelner and Creative Director Ashley Tyra picked up the awards at a ceremony held on November 21st at the Dolby Theatre in Hollywood, CA. The awards celebrate and recognize creativity in the entertainment business.
ENGINE won in the following categories:
•Television/Streaming: Digital/Mobile & Social Media Technique (Copywriting) GOLD
•Television/Streaming: Innovation (Television/Streaming) BRONZE
•Television/Streaming: Social Media (Single Platform) with HBO BRONZE
Click here to read more about the wins on the 2019 Clio Entertainment Awards website.
Watch the case study video here.
About the Campaign
The campaign honored the 20th anniversary of The Sopranos by having HBO’s official Twitter handle offer Soprano-inspired nicknames to anyone who tweeted them their first name. The response was immediate. Television networks, brands, and celebrities alike wanted in on a Sopranos nickname, including ABC’s “Good Morning America,” Wendy’s, Olive Garden, GIPHY, Lin-Manuel Miranda, Macaulay Culkin, and Laura Dern. In total, it garnered over 3 million impressions!
ENGINE continued its award-winning streak for its work on the HBO “The Sopranos – Nicknames” campaign by taking home two Social Buzz Awards 2019, presented by The Drum. The international competition celebrates the most effective social media strategies over the past year.