The Need for Empathy in Media Planning

Creating Positive Emotional Associations Through CX Conscious Media Executions is essential. Empowered by access to more information, technology and social networks, consumers have come to expect more from brands. Over the past decade, this has led to a notable shift in the attention brands are paying to customer experience (CX) management and the investment they are willing to make in it.

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ENGINE Group Australia Launches Media Agency

ENGINE Group Australia announced today the launch of ENGINE Agency. The full-service media agency will provide new and existing clients with the ability to apply ENGINE’s deep capability in research, technology and data to their paid media strategy, execution and analysis.

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WHY BVOD SHINES BRIGHT IN A COOKIELESS WORLD

While the crumbling of the cookie has rocked many an ad practice, broadcast video on demand is one channel that is poised to not just survive, but shine, according to EMX Digital country lead Deryck Wills.

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ENGINE WINS TWO INTERNATIONAL “THE DRUM SOCIAL BUZZ AWARDS 2019”

ENGINE continued its award-winning streak for its work on the HBO “The Sopranos – Nicknames” campaign by taking home two Social Buzz Awards 2019, presented by The Drum. The international competition celebrates the most effective social media strategies over the past year.

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PUTTING THE BRAKES ON CONNECTED CARS

In 2019, connected cars are already a $20 billion industry, with seven billion of that total originating in the United States. Three-quarters of all new passenger cars sold globally in 2019 included connected services. And connected car functionality is the central building block of the self-driving car—an auto industry future many have already placed heavy bets on being what will drive growth.

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ENGINE TAKES HOME THREE CLIO ENTERTAINMENT AWARDS

It was a winning night as ENGINE took home three 2019 Clio Entertainment Awards, including a GOLD, for its work on HBO’s “The Sopranos – Nicknames” campaign! ENGINE’s Chief Creative Officer Will Gelner and Creative Director Ashley Tyra picked up the awards at a ceremony held on November 21st at the Dolby Theatre in Hollywood, CA. The awards celebrate and recognize creativity in the entertainment business.

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THE SMART HOME: NOT AS POPULAR AS WE’RE LED TO BELIEVE

Being a consumer today certainly has its perks. Thanks to the internet there are more options than ever with greater transparency thanks to social platforms and reviews. This has dramatically altered the way that people think, shop and consider brands. This has been an ever-present fact in the retail wars that are always simmering and tend to reach a fever pitch during the holiday shopping season.

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A FUTURE THAT WORKS: WINNING WORKPLACES

The world of work is changing and our latest global research reveals 53% of employees and leaders believe the pace of this change and inability to adapt is the number one threat to business growth and success in the future. With only 43% of employees rating their current employer as future-ready, the great news is that both front-line employees and leaders are willing to take collective responsibility to ensure the necessary changes are made to succeed in the future.

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The Secret to Success – How Can Hotels Create Positive Experiences that Resonate?

We all know good news travels far and wide. A memorable experience creates a ripple effect, fueling the imagination and fascination of potential customers everywhere. This leads us to question: in the hotel industry, where word-of-mouth plays a decisive role, how adept are hotels in creating positive, memorable experiences?

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Global Traveler Influences and Beyond

Today’s travel industry and digital technologies make exploring the world both easy and hard. With a few clicks one can find out about a destination and sort travel arrangements. Yet, with so many travel destinations and ideas to consider, the same few clicks can cause information overload and become a very daunting task. Travelers are constantly bombarded by travel news and attractions as various brands in the travel industry strive to gain their attention. So, how do travellers’ decide? What influences them? Who is setting the pace and laying the path for future travels?

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